Information session on Kellogg Executive Education’s Product Strategy program

This Kellogg Product Strategy program is a comprehensive eight-week online program designed to equip you with the strategic skills needed to excel in product management. The program offers a deep dive into the product life cycle—from identifying opportunities to managing growth and evolution.

Who is This Program For?

This program is ideal for business managers and leaders seeking to enhance their product management skills. It is a good fit for product or portfolio strategy specialists looking to deepen their understanding of the product life cycle. 

Key Takeaways:

• Learn how to identify and assess potential product opportunities using frameworks such as "Real, Win, Worth"
• Master the process of converting opportunities into product concepts through customer research, hypothesis testing, and building minimum viable artifacts
• Develop a comprehensive business model that aligns your product strategy with monetization frameworks, including the SaaS pricing model
• Embrace agile methodologies such as Scrum to manage product development projects and programs effectively
• Explore the best ways to leverage partnerships to enhance your product's reach and success
• Learn how to adapt your product strategy to evolving market demands, including product line extensions, customer development, and product sunsetting

The Key Program Features Include:

• Top Kellogg faculty: Learn from the faculty’s extensive experience working with top tech companies and startups
• Peer-to-peer connections: Build valuable relationships with a diverse cohort of professionals from various industries and backgrounds
• Transformative learning experience: Apply the concepts and frameworks learned in real-world scenarios through case studies, assignments, and interactive discussions
• Certificate of completion: Earn a certificate from Kellogg Executive Education 

Are you ready to advance your product management skills? Watch the Kellogg Product Strategy program information session to learn more about the curriculum, its benefits, and the application process.