Information session on Kellogg Executive Education’s Strategies That Build Winning Brands program

In today's interconnected world with abundant noise and competition, branding and marketing play a crucial role in influencing consumer behavior. Both startups and established companies are striving for growth and sustainable profits, which are becoming increasingly challenging to achieve in the midst of saturation. Brands serve as a tool for consumers to filter information, streamline options, and facilitate decision making. Achieve growth and sustained profitability by providing a distinct product or service. Otherwise, you risk being caught in a price war that ultimately leads to a downward spiral. The Strategies That Build Winning Brands program from Kellogg Executive Education is designed for managers who are responsible for traditional branding initiatives to provide them with the knowledge about the critical role that brands play in driving profitable, long-term growth and skills to develop your brand's positioning, character, and purpose. Through interactive and hands-on activities you will also put branding concepts that you've learned into practice.