By leveraging the psychological drivers behind consumer behavior, leaders are enhancing the ability to predict consumer and employee decision making. In fact, as per a report by EY, investment in the behavioral economy has increased by approximately 146 percent in the last five years.
The six-week Behavioral Economics: Consumer Choice and Decision Making program from Wharton Executive Education is tailored to help you analyze your real-world experiences from a behavioral economics perspective. This program provides a deeper understanding of the psychological factors influencing decision making, equipping you with the insights needed to shape consumer and workplace behavior.