Information session on Wharton Executive Education’s Understanding the Brain program

Studying the brain allows us to examine the human thoughts and behaviors. On an individual level, the brain influences our happiness, relationships, and productivity; at an organizational level, it affects communication, team dynamics, decision-making, and the ability to understand customer preferences and behaviors. Neuroscience, which explores human brain function and emotional regulation, is enabling individuals to achieve their full potential. This field is assisting leaders and businesses in making more informed decisions, fostering stronger team connections, and anticipating customer needs and behaviors more accurately. To cater to this need, Wharton Executive Education has designed the Understanding the Brain: Using Neuroscience to Deliver Better Business Results program. In this six-week online program, you will understand the brain anatomy and physiology, master techniques to leverage cognitive insights, and learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness.