What is data visualization?

As they say, the story lies in the details. And in a world that runs on data, analytics and data visualization help tell stories that cut through the noise and make an impact. Business strategies informed by such visualizations make for successful campaigns that take the customer on a journey instead of merely selling them products.

Interpreting data to transform it into a narrative can be daunting in a highly volatile market. Essentially, data is simply numbers and figures. However, fleshing it out into a story involves detailed insights that explain the situation, highlight its relevance, and transform the data into actionable measures. This is where data visualization comes in: presenting data and statistics creatively to realize patterns and draw inferences.

Why is data visualization important?

Data visualization helps drive business decisions and allows organizations to actively engage with stakeholders and customers. Presenting a data-driven narrative is also highly useful for driving conversions with the latter. Furthermore, employing data visualization to formulate observations about customer needs helps with client retention and lead generation.

Data visualization, in essence, makes data impactful and appealing. It allows businesses to get to know their customers and thoroughly understand their wants. This goes a long way in fulfilling immediate wants and having a vision for the future. In addition, using data visualization to tell past, present, and future stories is advantageous for drawing comparisons and predicting future trends for the market and the business. Put simply, however difficult, storytelling using data is a surefire way to stay on top of the curve and form meaningful, long-lasting relationships.

Can I learn data visualization through an online course?

Online data visualization courses have garnered immense popularity in recent times. They are affordable, offer certification, and instruct learners at all levels in data visualization basics before progressing to the more advanced concepts. Provided by some of the most well-established educational institutions, these courses are taught by industry experts with several years of experience. You will learn important and impactful data visualization techniques to help you improve the way in which you communicate through data.

What careers are there in data visualization?

To build a career in data visualization, it’s crucial to have strong numerical and analytical skills. However, once you master them, the scope is vast and endless. Data is one of the fastest-growing fields in the world, and virtually every business now needs data experts in various roles.

Working with data visualization primarily involves creating visual aids using data to present relevant information in a comprehensive and creative form. However, most professionals also use graphics and collaborate with the research and development teams to make their visualizations watertight and insightful.

Some of the most lucrative jobs in data visualization include a data specialist, client services coordinator, marketing specialist, data analyst, and business systems analyst. Many also opt for careers as business intelligence analysts, business intelligence developers, analytics managers, data scientists, and data engineers.

Why take an online course at Emeritus?

If you want to learn data visualization online, you've come to the right place.  Emeritus online courses are designed keeping key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive, learning experiences that include a combination of assessments, hands-on activities, skill application, and more.

Emeritus also collaborates with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry, while preparing you for the trends and risks in the future. Our courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds in the industry. This adds to the holistic experience we try to provide for each learner.

We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensure all our learners invest in quality education that is easily accessible and affordable.