Online Email Marketing Courses & Certificate Programs



What is Email Marketing?

Email marketing is a powerful communication tool that is increasingly becoming a part of marketing strategies at big firms. It involves using email to convey company news and inform customers about new products, services, upgrades, offers, discounts, and more.

When implemented correctly, email marketing offers a significant advantage over the growing competition in the market. It allows brands to connect with their customers, build trust, and foster active engagement. Diverse and multidimensional, email marketing can prove effective across industries and verticals and for professionals at any level.

Why is Email Marketing Important?

Email marketing has numerous advantages over more traditional forms of marketing. First, it is a fast and inexpensive way of conveying relevant information and communicating with customers. For the most part, setting up email marketing is free, and the overall costs of such emails are much lower than conventional advertising channels. This leaves enough room in the budget for companies to allocate to other departments.

In many cases, email marketing proves more valuable than most other forms of marketing. This is because it has high returns on investment and is more profitable in the long term. This applies to specific sectors, such as travel, tourism, and hospitality. The purchase rate in email marketing is also much faster than on social media platforms.

Can I learn about email marketing online?

As businesses realize the growing need for email marketing in their advertising campaigns and business strategy, they prefer hiring individuals with a penchant for the same. This has, in turn, spurred job-seekers to upskill, which has led several resources to emerge. Among these, online email marketing courses have garnered immense popularity as they are affordable, engaging, and offered by some of the most distinguished institutions in the world. In addition, these courses are a helpful way of mastering the fundamentals of email marketing and fine-tuning the skills you already have.

What kind of careers can I pursue with a background in email marketing?

Email marketing is growing at astronomical rates. The number of email users is predicted to increase to 4.6 billion by 2025, making up over half the global population. So then, it is no wonder that more and more companies are set to leverage the true potential of email. This, in turn, opens up several lucrative opportunities for potential job-seekers.

Some of the most high-paying job roles in the field include email marketing specialist, marketing consultant, CRM manager, digital marketing manager, and chief marketing officer. Owing to their unique position within an organization, such designations also offer ample scope for workers' personal and professional advancement.

Why take an online course at Emeritus?

Each Emeritus online course is designed keeping key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive, learning experiences that include a combination of assessments, hands-on activities, skill application, and more.

Emeritus also collaborates with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry, while preparing you for the trends and risks in the future. Our courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds in the industry. This adds to the holistic experience we try to provide for each learner.

We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensure all our learners invest in quality education that is easily accessible and affordable.