What is Influencer Marketing?
As a form of social media marketing, influencer marketing has recently garnered considerable popularity and is used by new and established businesses alike. It involves affirming products and services by social media influencers, individuals, and organizations that are perceived as having awareness of or social impact in the particular field. In a way, it is similar to word-of-mouth marketing; however, it relies less on specific recommendations.
In essence, the objective of influencer marketing is to drive brand messages to the target customer base through influencers from various backgrounds, locations, and professions. They are highly visible entities as large numbers of people follow them on social media. Therefore, having a product endorsed by influencers and content creators helps increase the scope and reach of a business, boosting brand image, and generating new leads.
Why is Influencer Marketing Important?
With the global influencer marketing industry set to reach USD 24.1 billion by 2025 at a Compound Annual Growth Rate (CAGR) of 32%, the importance of the technique is undeniable.
Benefits of Influencer Marketing:
- Enhanced brand awareness and brand image
- Extended business reach
- Greater trust and credibility
- Enriched content strategy
- Greater opportunity for long-term partnerships
- Faster purchase decisions for customers
- Increased revenue
- Cost- and time-effective
- Applicable to a wide range of businesses
Can I Learn About Influencer Marketing Online?
Owing to the rise of influencer marketing, more and more businesses are looking for professionals proficient in the field, leading several resources to emerge. Among these, online influencer marketing courses are immensely popular as they offer flexibility and are affordable for most. The courses are suited to learners of all levels and often include certification, which greatly boosts one’s employability.
Related Content: How to Become an Influencer
What Kind of Career Can I Get with a Background in Influencer Marketing?
A thorough grasp of influencer marketing is a highly-sought after skill in the present day. Similarly, the profession is also intriguing to aspiring professionals as it is innovative, exciting, and one of the fastest-growing fields in the business.
Lucrative Career Paths in Influencer Marketing:
- Social media marketing
- Brand management
- Digital marketing
- Marketing communications
- Alliance management
- Website management
- Customer experience management
It’s important to bear in mind that although influencer marketing is comparatively new, the field holds significant potential for growth due to certain salient attributes. For instance, younger generations, who also comprise a large section of the consumer population, trust influencers. It is also a natural human tendency to believe the words of an entity we trust, especially when making a purchase. Following influencers on social media instills trust in people and fosters a sense of personal connection. Influencer marketing is powerful when implemented correctly, along with other marketing tools. Doubtless, establishing a career in the field is a smart and promising step to take.
Why Take an Online Course at Emeritus?
Each Emeritus online course is designed keeping key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive, learning experiences that include a combination of assessments, hands-on activities, skill application, and more.
Emeritus also collaborates with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry, while preparing you for the trends and risks in the future. Our courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds in the industry. This adds to the holistic experience we try to provide for each learner.
We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensure all our learners invest in quality education that is easily accessible and affordable.