Gain Marketing Skills from Online Courses & Certificate Programs
As the world's leading provider of futuristic learning experiences, Emeritus collaborates with over 50 universities worldwide. The following courses are intended to help you expand and enrich your knowledge and skills in marketing. These courses are meant for those who want to launch or re-launch a career in marketing, or to simply improve their marketing knowledge. Take a deep dive into the course by clicking on individual online courses and certification programs below to unfold the curriculum, duration, eligibility, highlights, and learning outcomes.
What is Marketing?
Good marketing begins not with the brand or the product, but with the customer. For any business to grow, it must connect with its customers and tailor itself to their needs. This may seem opposed to the traditional concept of marketing, that is, build a product and figure out how to sell it. But with consumers becoming increasingly knowledgeable and wary of hype, it’s time for organizations to reverse the conventional thought process and orient themselves to suit the customers’ mindset. In his book, Philip Kotler who is touted as the father of modern marketing, emphasizes social marketing which stems from the belief that marketing has the potential to create real change. Purposeful marketing can be a benevolent driver of the capitalist economy by improving the lives of workers and customers alike. Delving into customers’ needs offer crucial insights that inform the main narrative; this is essential to crafting a compelling marketing campaign. Currently, experts also focus on internal marketing as one of the foundations of mindful marketing that accounts for the social climate.How To Learn Marketing?
The COVID-19 pandemic has seen a sharp rise in marketing. Global expenditure on advertising is set to increase by 8% in 2022, with encouraging numbers, especially for North America and the Asia Pacific. Needless to say, it is one of the most valued skills that employers presently seek. Consequently, this has led to more and more people striving to hone their marketing skills. Books are an excellent place to start. Numerous publications penned by some of the brightest minds in marketing offer useful insights and projections on the subject and are valuable resources for experienced professionals. Alternatively, and to take a faster route, one can also avail of an online marketing course. They are offered by many platforms that collaborate with top universities. Learners can enrol in advanced programs on social and digital marketing, marketing analytics, and marketing strategies. Mostly self-paced and conducted by professionals, online marketing courses are designed to significantly boost one’s career in the field.What skills should I have before learning marketing online?
Apart from a solid grasp of theory and ample real-time experience, marketing requires a wide range of soft skills. Some of these include:
- Communication - Communication forms the core of marketing. As a marketer, it is essential to be able to not only express oneself but also convince and engage with customers mindfully.
- Problem-solving and creativity - Essentially, marketing involves delivering an impactful message that strikes a chord in the target audience. At a time when we are bombarded with information and ads, a successful marketer must be able to cut through the noise and stand out.
- Adaptability - In our tech-driven world where everything, from statistics to social media trends, changes in the blink of an eye, marketers must be able to change with the times. Adaptability plays a crucial role as it enables one to keep up with emerging technology, demands, and practices — all of which are the pillars of strong marketing.
The emphasis on soft skills, however, does not take away from the need for technical expertise. An able marketer has many skills under their belt, some of which are listed below:
- Writing - With all kinds of communication being key in marketing, effective writing skills are a must. Clear, concise, and persuasive writing serves a marketer very well and helps build strong connections with the target customer base.
- Data analysis and marketing analytics - Marketing doesn’t stop at a successful campaign; it’s important to measure that success in terms of profits and ROI. In other words, in terms of data. Equipped with data analysis skills, even an experienced marketing professional can strive for better numbers and make informed decisions regarding future strategies.
- Research - Crafting campaigns require strategy, and a strategy without research is meaningless. The quality of marketing strategies is significantly improved when informed by thorough research; this leads to better results. Research in marketing can entail several things, such as examining competitors’ campaigns, learning about new products in the market, surveying customers for feedback, and growing one’s network.
