What is Social Media Marketing?

Now, more than ever, businesses rely on social media to cope with the changing marketing landscape. All social media platforms aim to reach a larger and diverse audience, share relevant information about products and services, and nurture long-lasting relationships of trust. Because of this, brands have become more creative in their use of technology to deliver exceptional consumer experiences.

Marketers can connect and interact with potential customers on social media platforms like LinkedIn, Twitter, Youtube, Facebook, Instagram, and even more recent ones like TikTok. Marketers can engage their audience with a solid social media strategy and the ability to produce compelling content.

Why is social media marketing important?

According to a SproutSocial survey, 55% of consumers learn about new brands on social media. In addition, there isn’t a single human being with access to mobile devices and the internet who isn’t active on at least one social media platform - 53% of the world’s population is now active on social media. Social media marketing thus allows marketers to reach their target audience exactly where they are.

Social media marketing allows you to:

• Build brand awareness
• Generate, nurture, and convert leads
• Deploy a responsive customer service
• Implement social listening to understand what customers are saying about a brand
• Create brand loyalty and authenticity
• Promote thought-leadership

What jobs use social media marketing?

A formal education specializing in social media marketing opens many doors for entry-level roles and professionals looking for a career switch. Some of these are as follows:

• Social media coordinator
• Social media specialists
• Digital marketer
• Brand manager
• Data analyst
• Content curator

How social media marketing can impact your career

Whether you’re a digital marketer or an entrepreneur, your customers are on social media. According to a SproutSocial survey, After a positive interaction with a business on social media, 78% of customers are willing to give their product or service a try. So whether you’re a client servicing agency, a marketing consultant, or a small business owner, investing in social media marketing will only be advantageous for you.

How to learn social media marketing

Social media marketing is one of the most accessible topics to learn about, especially in today’s online learning culture. Here are some ways you can learn social media marketing:

• Access learning resources online
• Read books and articles authored by experts in social media and digital marketing
• Sign up for an online social media marketing course
• Attend networking events with social media professionals

Why take an online course at Emeritus?

Each Emeritus online course is designed keeping key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive, learning experiences that include a combination of assessments, hands-on activities, skill application, and more.

Emeritus also collaborates with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry, while preparing you for the trends and risks in the future. Our courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds in the industry. This adds to the holistic experience we try to provide for each learner.

We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensure all our learners invest in quality education which is easily accessible and affordable.

Can I work full-time while learning social media marketing online?

Online social media marketing courses are generally self-paced and comprise information and exercises that learners of all levels can attempt. Dedicating some time regularly can greatly boost one’s proficiency in social media marketing. Therefore, working full-time while pursuing social media marketing online is achievable.

How valuable is an online social media marketing certificate?

A certificate proves that one deeply understands social media marketing, its fundamentals, and advanced concepts. Moreover, as most online social media marketing courses offer certification showing that a job-seeker is duly qualified, it considerably boosts one’s employability.