Chapter 9 Chipotle | Big Brand Stories - Video

Step into the savory world of Chapter 9: Chipotle, the latest installment in our “Big Brand Stories” series. Explore th intriguing journey of Chipotle’s Burrito Empire, a tale that unfolds the secrets behind the brand’s meteoric rise in casual fine dining. This captivating episode delves into how Steve Ells’ vision for a fine-dining restaurant took an unexpected turn, leading to an empire centered around organic, freshly sourced, and healthy ingredients.

Chipotle’s Burrito Empire Unveiled

Witness the evolution of a brand that disrupted the traditional dining landscape and set new standards for quality and flavor. Discover the innovative strategies that propelled Chipotle to the forefront of the culinary scene, redefining the essence of ‘casual fine dining.’

Key Highlights

– From Dream to Reality: Learn how a humble dream turned into a global phenomenon as we unravel the initial stages of Chipotle’s journey. – Ingredients Matter: Explore the significance of Chipotle’s commitment to organic, fresh ingredients and how it shaped the brand’s identity. – Steve Ells’ Vision: Gain insights into the founder’s unique perspective and the driving force behind Chipotle’s success.

Embark on a flavorful adventure as we trace the origins, challenges, and triumphs that contributed to the making of Chipotle’s iconic Burrito Empire. This episode promises an inside look at the brand’s recipe for success and the culinary revolution it sparked.

Unlocking the Business Genius Behind Chipotle

Discover the business strategies that propelled Chipotle’s growth from its early days to becoming a global sensation. Gain valuable insights into the factors transforming a local eatery into a worldwide phenomenon.

Ready to explore the world of strategy and innovation? Dive into our online courses on Emeritus and elevate your understanding of business dynamics. Uncover the secrets behind iconic brands like Chipotle.

Watch All the Chapters Now

• Chapter 1 Ben and Jerry’s 
• Chapter 2 YellowTail Wine 
• Chapter 3 IKEA 
• Chapter 4 Harley-Davidson 
• Chapter 5 Amul 
• Chapter 6 Netflix 
• Chapter 7 Lijjat Papad 
• Chapter 8 TOMS 
• Chapter 9 Chipotle 
• Chapter 10 Zara 
• Chapter 11 Nike 
• Chapter 12 McDonald’s