Chapter 9 If You Think Small, You’ll Stay Small | Grinding It Out by Ray Kroc - Video

This compelling video delves into Chapter 9 of the inspirational Grinding It Out book by Ray Kroc. Join us as we explore the intriccies of this chapter and uncover the essence of Ray Kroc’s entrepreneurial journey. With the spotlight on “If You Think Small, You’ll Stay Small,” we dive deep into the challenges and triumphs of Ray Kroc’s quest to revolutionize the fast-food industry.

Grinding It Out Book

Ray Kroc, the visionary behind the global fast-food giant McDonald’s, faced numerous obstacles on his path to success. In Chapter 9, he reflects on one challenge that profoundly irked him—MiniMac buildings. But what was it about these MiniMacs that bothered him more—was it their low trading volumes or the downsizing of an excellent idea? Let’s unravel the intriguing details.

Ray Kroc’s ambitions were anything but small. He had a grand vision to take the fast-food industry to new heights. Introducing MiniMac buildings was supposed to be a step in the right direction, but the reality needed to align with Kroc’s big dreams. These miniature versions of McDonald’s restaurants presented challenges that frustrated him deeply.

The trading volumes at MiniMacs were lower than expected, which raised concerns about their profitability. However, it was about more than just the financial aspect. Kroc had always believed in thinking big, and the downsizing of a concept that could revolutionize the industry didn’t sit well with him.

Ray Kroc’s Entrepreneurial Philosophy

Ray Kroc’s life and success were built on the foundation of thinking big. His visionary approach allowed him to see opportunities where others saw obstacles. Ray believed in the potential for expansion and growth and knew that thinking small would limit his achievements.

In “Grinding It Out,” Kroc’s philosophy of thinking big is a recurring theme. He understood that success often requires taking risks, challenging the status quo, and pursuing audacious goals. Chapter 9 sheds light on the importance of this philosophy in Kroc’s entrepreneurial journey.

Ray Kroc’s journey is a testament to the power of determination, resilience, and thinking big. If you’re inspired by his story and eager to embark on your own entrepreneurial journey, consider exploring our Entrepreneurship courses at Emeritus. Learn from experts, gain practical insights, and equip yourself with the knowledge and skills needed to thrive in the business world.

Watch All the Chapters Now

• Chapter 1 The Beginning of Burger History 
• Chapter 2 An Easy Way to Combat Pressure 
• Chapter 3 Learn From Consumer Behavior 
• Chapter 4 Don’t be a ‘Begrudger’ 
• Chapter 5 Sweat the Small Stuff, Especially the Fries 
• Chapter 6 Have a Clear Plan From the Start
• Chapter 7 Fall in Love With Your Product 
• Chapter 8 Roll Up Your Sleeves 
• Chapter 9 If You Think Small, You’ll Stay Small