Consultant at Vital Assets Marketing, LLC
Michelle has more than 20 years of experience in marketing, sales, market research, and storytelling, including seven years of collaboration with Emeritus on marketing and content initiatives. As a strategic partner, she helped drive organizational growth by crafting marketing assets for more than 75 online certificate programs across every topic and university partner. She is passionate about learning, authentic brand-building, and data-driven results, particularly for higher education, healthcare, and B corps. Michelle holds a master of science in global marketing from a top-ranked European university and a bachelor’s degree in economics from Stonehill College.