What is a Business Plan and How Can it Help You Scale Your Business?

What is a Business Plan and How Can it Help You Scale Your Business? | Business Management | Emeritus

Did you know that according to the U.S. Bureau of Labor Statistics (BLS), approximately 20% of businesses fail within their first year, and over 65% of businesses fail in their first decade? In this guide, we will focus on one of the most crucial factors behind the success and failure of a business – a business plan. Let’s start with answering the core questions: What is a business plan? Are they of different types and what are their key elements?

What is a Business Plan?

A business plan is a document that summarizes the organization’s goals and objectives and the detailed strategies to achieve them. A good business plan provides a roadmap to the business and serves as a guide through every stage. A solid and realistic business plan is essential for an organization to secure financial investors and thrive.

Types of Business Plans

 Generally, they fall into two categories: 

  1. Traditional Business Plans: They are the most common and comprehensive formats used by businesses.
  2. Lean Business Plans: They are brief and highlight only the vital elements. 

Basic Elements of a Traditional Business Plan

When making a business plan, it’s essential to stick to some standard components and meet your business needs.

  1. Exec Summary: This is an overview of your business. It is ideally written in one or two pages, highlighting the company details, target market, a brief description of the team, products, or services, a summary of financials, and funding requirements.
  2. Products and Services: Provide information about the problem your business is solving and how your product or service fits the existing market.
  3. Market Analysis and Product Viability: Showcase what sets you apart from your competition by describing your target market, market research, and market growth.
  4. Marketing Strategy: Highlight sales and marketing plans to reach your target market and retain customers. You may also include a SWOT analysis, a pricing plan, partnerships, and the activities to meet the goals.
  5. Financial Planning: Include income or profit and loss statements, balance sheets, and cash flow statements. Startups may not have much information to add in this section but for existing businesses, this is a great place to make your investors understand the financial health of your business.
  6. Financial Projections: Indicate to the investors that your plan is stable and will be successful by providing financial projections.
  7. Budget: Highlight your business budget, including staffing, manufacturing, marketing, and development costs. 

Basic Elements of a Lean Business Plan

  1. Key Partnerships: The section of your plan indicates other businesses or services, such as manufacturers, suppliers, and strategic partners working with your company.
  2. Key Activities: This section lists your business strategies for gaining competitive advantages.
  3. Key Resources: This section lists resources through which your business will create value for your target market. It can include your assets such as staff, intellectual property, capital, etc.
  4. Value Proposition: This summarizes why customers choose your service or product and the benefits they will receive from your business.
  5. Customer Relationships: This section describes the relationship your business will establish with its customers and demonstrate your complete customer experience.
  6. Customer Segments: This element expresses the heart of your business–your customers. Your business can have one or many customer segments. In this section, you will establish your target market.
  7. Channels: This section will highlight the channels through which your company will communicate and reach your customer segments.
  8. Cost Structure: Here you will describe the costs incurred for running the company’s business operations.
  9. Revenue Stream: This section will illustrate ways your business plans to generate cash. 

We have discussed what is a business plan layout and the various elements involved in creating it. Let’s now talk about what it takes to write a good plan. 

Tips for Writing the Best Business Plan

  1. Make sure your plan is short, concise, and to the point. The longer your business plan, the fewer the chances of your potential investors reading it. 
  2. Back your every claim with facts and data. 
  3. Keep your target audience in mind while writing the plan. 
  4. Be conservative while making your financial projections and estimates. 
  5. Market research is critical to the success of a business. Conduct comprehensive market research. 
  6. Be realistic and logical. Don’t overestimate your financial projections
  7. Think of your business plan as a written elevator pitch. Make it refined and tighten your concepts. 

Why Do Business Plans Fail?

Having a good business plan is only the first step toward the success of your business. But please remember that your business plan can fail even if it is excellently crafted if you don’t monitor and work on your strategies, and refine them as required. If you want your business to thrive, be focused, disciplined, and accountable.

We hope this comprehensive guide to what is a business plan will be able to assist you in creating a perfect business plan tailored to your needs. Finally, please remember a great business plan can lead to the success of your business, but it is not a holy grail. It is your leadership that can lead to the success and failure of your business. Explore business management courses from the world’s best universities.

By Krati Joshi

Write to us at content@emeritus.org

business management banner

About the Author

Courses on Business Management Category

Courses inBusiness Management | Education Program  | Emeritus

The Asian Institute of Management

Postgraduate Diploma Program in General Management (E-Learning)

12 Months


Last Date to Apply: February 29, 2024

Courses inBusiness Management | Education Program  | Emeritus

Cambridge Judge Business School Executive Education

Steering Complex Projects

8 weeks


Last Date to Apply: February 29, 2024

Courses inBusiness Management | Education Program  | Emeritus

Wharton Executive Education

Corporate Governance: Maximize Your Effectiveness in the Boardroom

6 Weeks


Starts on: February 29, 2024

US +1-606-268-4575
US +1-606-268-4575