American art director Paul Rand, in his book ‘A Designer’s Art’, points out: “Design is…


Sales and Marketing
Omnichannel vs. Multichannel: Which Marketing Approach is Better?
There are now more ways than ever to buy products, thanks to technology and the…

Sales and Marketing
Sales and Marketing: Learn Their 5 Key Differences for Business Growth
“You have to tell a story before you can sell a story.” This quote by…

Sales and Marketing
A Detailed 2023 Guide to Understand What is Internet Marketing
Internet marketing can offer businesses a cost-effective and targeted way to reach customers, irrespective of…

Sales and Marketing
How to Become a Successful Content Marketing Manager: A Quick Guide
High-quality content is at the core of a good marketing strategy. A content marketing manager…

Sales and Marketing
What are Marketing Funnels? How Do They Help Increase Your Customer Base?
As far as marketing insights go, you would want to pay attention to this one:…

Sales and Marketing
What is Mobile App Marketing? How It Drives Growth for a Brand
Think of anything you need, be it tracking your sugar levels to buying your groceries,…

Sales and Marketing
What are the Best Pricing and Distribution Strategies for Business Success?
A 2022 Firstguide report states that at least 70% of businesses worldwide migrated online in…

Sales and Marketing
Omnichannel Marketing: A Comprehensive Guide to Know Everything
According to Gartner, 50% of organizations failed to unify engagement channels in 2022, which led…

Sales and Marketing
How to Use Brand Storytelling in Marketing: A Complete Guide for 2023
In 2006, when Apple was not in good shape and experiencing a decline in the…

Sales and Marketing
What is MarTech? How Does it Help Frame Better Marketing Strategies
Digital technology has become one of the most significant factors influencing the marketing sector. Companies…

Sales and Marketing
How to Create a Winning Go-to-Market Strategy for Products
According to a CB Insights report, 42% of startups fail because they try to solve…