Digital Marketing What is Content Distribution? Top 6 Steps to Build a Fail-Proof Content Strategy According to uSERP’s State of Backlinks 2022 survey, 67.5% of marketers believe content backlinks are important for higher rankings on search engines. However, only 2.2%…
Digital Marketing Digital Marketing vs. Social Media Marketing: Top 5 Differences With 4.76 billion people across the world using social media platforms such as Instagram, Twitter, YouTube, and Facebook, social media has become a vital part…
Digital Marketing Discover Why SEO is Still Vital to Boost Traffic to Your Website Search Engine Optimization (SEO) has been an essential aspect of online marketing for over two decades. Over the years, there have been debates about whether…
Digital Marketing A Guide on How to Create Remarkable Email Automation Strategies If you’re looking for a high return on your marketing investment, a strategy you can count on is email marketing, with its active participation in…
Digital Marketing A Simple Guide to 9 Types of SEO: Find Your Strategy for Success With millions of websites and online content, getting noticed and standing out in the crowd can be challenging. Search Engine Optimization, commonly known as SEO,…
Digital Marketing What is Accessible Marketing? Why is it Relevant for Businesses Today? According to Forbes, as of 2022, only 3% of the internet was accessible to people with disabilities such as impaired dexterity, vision, or hearing. This…
Digital Marketing What is Semantic Search? How Does it Improve Search Accuracy? The introduction of semantic search has enhanced search accuracy like never before. A few years ago, Search Engine Optimization (SEO) strategists relied solely on keyword…
Digital Marketing Top 5 SEO Books That Must be on Your Reading List Search engines hold the key to business success because most online experiences begin with a search query. When it comes to search results, 92.58% of…
Digital Marketing What is Social Media Optimization and Why Does it Matter for Your Business? According to a recent survey by consulting firm McKinsey, 50% of consumers who had a bad experience with a company said they would openly complain…
Digital Marketing Choose From the Top A/B Testing Tools For Best User Experiences No one-size-fits-all formula works when it comes to designing an optimal website. Each company is different and has specific sets of customers with unique requirements.…
Digital Marketing 9 Ways to Make SEO and PPC Work Together to Boost Your Traffic Imagine that you are throwing a party. You cook, clean, and decorate your house. Finally, you put the music on and wait for your guests…
Digital Marketing Top 10 Influencer Marketing Trends That We’ll See in 2023 On March 8, 2017, Microsoft launched its Make What’s Next campaign to encourage young girls to pursue careers in Science, Technology, Engineering, and Math (STEM),…