Sales and Marketing

What are the Best Pricing and Distribution Strategies for Business Success? | Sales and Marketing | Emeritus

Sales and Marketing

What are the Best Pricing and Distribution Strategies for Business Success?

A 2022 Firstguide report states that at least 70% of businesses worldwide migrated online in 2021, disrupting the balance in prevalent pricing and distribution strategies.…

Omnichannel Marketing: A Comprehensive Guide to Know Everything | Sales and Marketing | Emeritus

Sales and Marketing

Omnichannel Marketing: A Comprehensive Guide to Know Everything

According to Gartner, 50% of organizations failed to unify engagement channels in 2022, which led to them functioning in silos and resulted in a disconnected…

Sales and Marketing

How to Use Brand Storytelling in Marketing: A Complete Guide for 2023

In 2006, when Apple was not in good shape and experiencing a decline in the sale of its Mac computers, it launched a campaign called…

What is MarTech? How Does it Help Frame Better Marketing Strategies | Sales and Marketing | Emeritus

Sales and Marketing

What is MarTech? How Does it Help Frame Better Marketing Strategies

Digital technology has become one of the most significant factors influencing the marketing sector. Companies are leveraging social media platforms and big data tools to…

How to Create a Winning Go-to-Market Strategy for Products | Sales and Marketing | Emeritus

Sales and Marketing

How to Create a Winning Go-to-Market Strategy for Products

According to a CB Insights report, 42% of startups fail because they try to solve problems that they might think are interesting instead of ones…

Sales and Marketing

What is Meme Marketing and How to Use Memes to Boost Brand Voice

Sharing memes is how millennials communicate with each other and that makes meme marketing the bedrock of easily shareable brand-amplifying content. A 2022 Wavemaker report…

Is Green Marketing Really Good for Business? If So, How? | Sales and Marketing | Emeritus

Sales and Marketing

Is Green Marketing Really Good for Business? If So, How?

Green marketing is the practice of promoting products or services that are sustainable and eco-friendly. Companies that invest in green marketing benefit from increased customer…

The Ultimate 2023 Guide to Marketing in Metaverse: Best Practices, Examples | Sales and Marketing | Emeritus

Sales and Marketing

The Ultimate 2023 Guide to Marketing in Metaverse: Best Practices, Examples

Metaverse is no longer science fiction but a real possibility. The need to be at the forefront of building this revolutionizing innovation has made the…

The Ultimate Guide to Web 3.0 Marketing: Best Strategies & Examples | Sales and Marketing | Emeritus

Sales and Marketing

The Ultimate Guide to Web 3.0 Marketing: Best Strategies & Examples

Web 3.0 is a highly personalized user experience with the potential to significantly alter the digital marketing landscape. Businesses, therefore, must start preparing for web…

11 Must-Have Sales Skills and Abilities for Your Career Growth | Sales and Marketing | Emeritus

Sales and Marketing

11 Must-Have Sales Skills and Abilities for Your Career Growth

Do you know that skilled sales reps never introduce themselves as salespeople? Instead, they always represent themselves as problem solvers to their clients. The main…

What is Marketing Automation and How it Helps Businesses Grow | Sales and Marketing | Emeritus

Sales and Marketing

What is Marketing Automation and How it Helps Businesses Grow

Effective marketing is often synonymous with the consistent repetition of diverse engagement strategies. But tedious and monotonous tasks can eat up not just resources, but…

All About Customer Journey Maps and How to Drive Business Using Them | Sales and Marketing | Emeritus

Sales and Marketing

All About Customer Journey Maps and How to Drive Business Using Them

A customer’s changing preferences and increased selectivity has driven organizations to put more effort into understanding their target customers in order to ensure them a…

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