Digital marketing was once a skill only a select group of professionals possessed; it has now become ubiquitous and integral to marketing as a whole. Today, due to the widespread availability of information on the Internet, anyone can learn digital marketing through self-education, certified courses, or by updating existing skills with current trends and tools. In this blog, we take a look at 10 digital marketing courses available on Emeritus.
What is a Digital Marketing Course?
A digital marketing course is a training program that covers various aspects of online marketing such as strategies, techniques, and best practices for promoting products or services through digital channels like search engines, social media, email, and websites. Digital marketing courses are usually offered at the undergraduate or graduate level and may be included as part of a marketing or business degree program.
10 Digital Marketing Courses to Explore on Emeritus
The following digital marketing courses cater to professionals from all domains.
Scope: This program provides a complete understanding of digital marketing and its tools, including display advertising, search engine marketing, social media and influencer marketing, and the implications of artificial intelligence (AI) and automation.
Duration: 6 months (fully online); 10 to 15 hours a week
Who is this program for: Early-to-mid-level marketing professionals, career switchers from and outside the marketing field, consultants across various sectors, and business owners.
Scope: Provides a full understanding of digital marketing and its related approaches from an organizational standpoint including data automation, Al, and analytics.
Duration: 2 months (fully online); 4 to 6 hours per week
Who is this program for: Managers and executives in charge of driving innovation and growth, as well as seasoned marketing practitioners.
Scope: This program is designed to provide a full understanding of digital marketing and its related approaches.
Duration: 6 weeks (fully online); 4 to 6 hours a week
Who is this program for: Traditional marketers and marketing consultants who want to stay relevant in these changing times.
Scope: Provides learners with an in-depth understanding of what digital marketing entails. It helps them identify and reach out to more customers’ requirements, keep more customers involved through effective engagement tactics, and use appropriate metrics to assess performance correctly.
Duration: 3 months (fully online); 4 to 6 hours per week
Who is this program for: Business leaders, digital marketing consultants, etc.
Scope: Wharton’s program helps you employ the most recent analytics tools to deliver the best suggestions for decision-makers. You can further develop these in-demand skills to help your firm expand or prepare for a new career in analytics.
Duration: 6 weeks (fully online); 4 to 6 hours per week
Who is this program for: Marketing professionals. It aids them in asking the correct managerial questions and coming up with wiser marketing solutions.
Scope: Includes a wide spectrum of digital marketing strategies, such as digital advertising, Search Engine Optimization (SEO), social media marketing, and analytics. The course also addresses industry trends and advances. It also includes the usage of various digital marketing tools and platforms.
Duration: 3 months (fully online); 6 to 8 hours a week
Who is this program for: Current and aspiring marketing professionals, business owners, and entrepreneurs.
Scope: This course teaches you important marketing ideas, concepts, and tools, as well as how to use them to generate value in a highly competitive digital marketplace.
Duration: 7 months (fully online); 4 to 6 hours a week
Who is this program for: Professionals working in digital marketing or related fields, and students with a background in business, marketing, or communication.
Scope: Provides hands-on experience with the most up-to-date tools and tactics for enhancing your marketing impact across platforms, and accelerating your career in an increasingly digital environment.
Duration: 21 weeks (fully online); 10 to 15 hours a week
Who is this program for: Professionals who want to gain a deeper understanding of digital marketing. It also applies to people who want to move into digital marketing or expand their knowledge in this field.
Scope: This program establishes a professional path in digital marketing by supporting you in refining your elevator pitch and interview abilities. The support team consists of program directors and career coaches. They will assist you in achieving your learning objectives and navigating the job market.
Duration: 6 months (fully online); 10 to 15 hours a week
Who is this program for: Professionals working in digital marketing or related fields, and individuals who want to develop their skills in digital marketing.
Scope: This program covers a wide range of digital marketing-related subjects. The curriculum is designed to provide learners with a thorough overview of the digital marketing landscape as well as best practices in consumer involvement, social media, planning, and analytics.
Duration: 10 weeks (fully online); 2 to 4 hours a week
Who is this for: Digital marketing managers, social media managers, digital analysts, e-commerce managers, entrepreneurs or business owners, and students who want to specialize in digital marketing.
What are the Benefits of Digital Marketing Certificates?
Digital marketing courses and certificates offer several benefits to individuals looking to learn and advance in the field. These include:
- Career advancement
- Up-to-date knowledge
How Much do Digital Marketing Courses Cost
The cost of digital marketing courses can vary widely depending on factors such as the institution offering the course, the format of the program (online or in-person), and the level of instruction (basic or advanced). Generally, costs can range from around a thousand dollars for online courses to tens of thousands of dollars for a full-time MBA or executive education program.
Digital marketing courses are training programs that address all facets of online marketing; they teach the information and skills needed to build and implement effective digital marketing campaigns. If you wish to learn more about digital marketing, you can check out all the digital marketing courses on Emeritus and enjoy the process.
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