How to Become a Sales Manager: Is it a Good Career Path?

How to Become a Sales Manager: Is it a Good Career Path? | Sales and Marketing | Emeritus

The quick transition of digital trends has resulted in a hyper-competitive market, forcing companies to develop innovative ways to acquire leads and boost sales. As a result, companies have been on a hiring spree for sales managers in the last few years. They help design and implement effective sales strategies, monitor consumer response, and perform other essential functions. This blog tells you how to become a sales manager, the responsibilities, and growth opportunities.

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What is a Sales Manager?

Sales managers oversee sales operations and revenue growth in an organization. Their main job is to lead and guide sales representatives or executives to achieve specific sales targets. Sales managers also have to hire and train candidates for the sales team.

How to Become a Sales Manager?

To become a sales manager, you need skills, a growth mindset, leadership abilities, relevant experience, and more. Here’s how you can get there.

Step 1: Get the Necessary Qualification

It is beneficial to pursue a Bachelor’s degree in marketing or administration to become a sales manager.

Step 2: Learn Relevant Skills

You should learn the latest sales skills to enhance your CV. The skills necessary are discussed later.

Step 3: Apply for Internships or Jobs

Gain practical skills through sales or marketing internships in startups. Once you gain the relevant experience, you can apply for sales executive jobs.

Step 4: Master the Art of Networking

Networking is a non-negotiable skill when it comes to sales. It helps you build a vast customer database, find new leads, and get referrals.

Step 5: Gain Experience

Sales managers have to oversee sales strategies and achieve specific targets. Therefore, companies hire experienced professionals for the role. You will need at least three to four years of experience in sales, marketing, or administration to become a sales manager.

What Skills and Traits Must a Sales Manager Have?

As you learn how to become a sales manager, learn the skills you need to have. These include:

  • Product knowledge
  • Customer service representatives and management 
  • Communication
  • Active listening
  • Problem-solving
  • Performance management
  • Leadership and mentorship
  • Forecasting ability based on analytics

In addition to these skills, character traits like passion, integrity, discipline, strategic vision, adaptability, and motivation can help advance your career.

ALSO READ: 6 Best Books on Sales to Boost Your Selling Skills

Do You Need a Degree to Be a Sales Manager?

If you’re wondering how to become a sales manager, you only need a Bachelor’s degree in business administration or related fields. While a Master’s degree in business administration is not necessary, it can be beneficial. According to the US Bureau of Labor Statistics, many companies even offer sales manager jobs to people with a high school diploma. In addition, economics, business law, accounting, finance, and marketing courses increase your chances of getting a well-paying sales manager job.

What Does a Sales Manager Do Every Day?

Sales management is a rewarding career. You get to polish your skills every day and experience the satisfaction of witnessing the organization earn more profits. At the same time, it is a grueling job with many responsibilities and specific targets. The KRA (Key Result Areas) of a sales manager, according to Salesforce, are:

  • Brainstorm, implement and monitor sales campaigns
  • Analyze overall performance metrics to boost revenue
  • Ensure project fulfillment by coordinating with different stakeholders
  • Build a sales pipeline and train sales representatives
  • Use sales software and tools to enhance the customer acquisition process
  • Research the latest sales and marketing trends in the industry

Career Outlook for Sales Managers

According to the US News and World Report, the sales manager job is ranked the 2nd Sales and Marketing Job in the US. It is also ranked the nineteenth best job in terms of salary. According to the US Bureau of Labor Statistics, sales manager jobs are likely to increase by 5 per cent by 2031, with over 42,000 new employment opportunities every year.

Benefits of Taking an Online Sales and Management Course

The sales industry is constantly changing, which is why you must learn new skills and keep up with the latest market trends. Online sales and management courses help you keep up with the fast-moving industry and guide you on how to become a sales manager. The benefits of these courses include:

Self-Paced Learning

The most crucial benefit of online sales and management courses is that you can learn at your pace from the best universities anywhere in the world.

Learn While Pursuing Your Career

You can continue your job and pursue a higher degree to gain sales and marketing skills. 

Acquire Practical Skills

Such courses can teach you relevant practical skills by assigning practical projects and case studies.


Many online sales and management courses provide an opportunity to connect with industry leaders and build a professional network.

ALSO READ: The 5 Best Books on Negotiation to Help Win Every Negotiation

How Can Emeritus Help You in Becoming a Sales Manager?

Sales and marketing are closely related and, together, they help boost company revenue. You can only expect to boost sales by using effective marketing strategies. Similarly, marketing can only take you so far unless you have a solid sales campaign. Therefore, as a sales manager, it helps to upskill your sales skills and have an understanding of marketing. Emeritus can guide you on how to become a sales manager through its online sales and marketing courses, which will teach you core sales and marketing skills. Explore these courses and take your pick.

By Sneha Chugh

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About the Author

Content Marketing Manager, Emeritus Blog
Manasa is the content ninja that every brand needs. Apart from being an expert in tech-related trends and digital marketing, she has found her calling in edtech. Her 10-year-long tryst with education started with a teaching fellowship for underprivileged children, followed by a stint as an edupreneur. It gave her the perspective she now uses to create impactful content for Emeritus. Manasa loves the life of a digital nomad that allows her to travel and hopes her reels go viral on the Gram.
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