marketing

Omnichannel vs. Multichannel: Which Marketing Approach is Better? | Online Sales and Marketing Course

Sales and Marketing

Omnichannel vs. Multichannel: Which Marketing Approach is Better?

There are now more ways than ever to buy products, thanks to technology and the rapid advances it has witnessed. While shopping mediums such as…

Sales and Marketing

What is Mobile App Marketing? How It Drives Growth for a Brand

Think of anything you need, be it tracking your sugar levels to buying your groceries, there is probably an app for it.! It is the…

What is MarTech? How Does it Help Frame Better Marketing Strategies | Online Sales and Marketing Course

Sales and Marketing

What is MarTech? How Does it Help Frame Better Marketing Strategies

Digital technology has become one of the most significant factors influencing the marketing sector. Companies are leveraging social media platforms and big data tools to…

How to Create a Winning Go-to-Market Strategy for Products | Online Sales and Marketing Course

Sales and Marketing

How to Create a Winning Go-to-Market Strategy for Products

According to a CB Insights report, 42% of startups fail because they try to solve problems that they might think are interesting instead of ones…

How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits for 2023 | Online Artificial Intelligence and Machine Learning Course

Artificial Intelligence and Machine Learning

How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits for 2023

According to the McKinsey 2022 State of AI review, the average number of artificial intelligence (AI) capabilities that companies employ has doubled over just four…

What is Marketing Automation and How it Helps Businesses Grow | Online Sales and Marketing Course

Sales and Marketing

What is Marketing Automation and How it Helps Businesses Grow

Effective marketing is often synonymous with the consistent repetition of diverse engagement strategies. But tedious and monotonous tasks can eat up not just resources, but…

What is Customer Lifetime Value and How it Can Help in Business Growth | Online Sales and Marketing Course

Sales and Marketing

What is Customer Lifetime Value and How it Can Help in Business Growth

Retaining an existing customer is 87% easier than acquiring a new one. For that, companies need to ensure that their current customers are satisfied with…

What is Demand Generation? Why is it Important for Marketers? | Online Sales and Marketing Course

Sales and Marketing

What is Demand Generation? Why is it Important for Marketers?

Although the customer is king, they may often not know what they are looking for. Raising awareness of your product as the best solution to…

How Green Marketing Helps Brands Build Loyalty While Saving the Planet | Online Sales and Marketing Course

Sales and Marketing

How Green Marketing Helps Brands Build Loyalty While Saving the Planet

With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result,…

How Can a CMO Program Help Professionals Drive Organizational Growth | Online Sales and Marketing Course

Sales and Marketing

How Can a CMO Program Help Professionals Drive Organizational Growth

A Chief Marketing Officer (CMO) builds and facilitates a stronger relationship between the enterprise and its consumers. Now growing beyond the marketing and advertising roles,…

How to Become a Marketing Manager Who Can Foster Growth | Online Sales and Marketing Course

Sales and Marketing

How to Become a Marketing Manager Who Can Foster Growth

Every business requires sophisticated marketing machinery to communicate its business objectives to customers. With the increasingly short attention span of the average person and rampant…

Top 15 Highest Paying Marketing Jobs to Switch to Your Next Role | Online Sales and Marketing Course

Sales and Marketing

Top 15 Highest Paying Marketing Jobs to Switch to Your Next Role

Marketing has become a billion-dollar industry thanks to companies focusing on omnichannel marketing. Moreover, brands are also hopping on the latest trends like marketing automation,…

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