Marketing

What is Guerrilla Marketing? Tactics, Advantages, and Pitfalls | Sales and Marketing | Emeritus

Sales and Marketing

What is Guerrilla Marketing? Tactics, Advantages, and Pitfalls

Let’s begin with a simple question: What is guerrilla marketing? Well, imagine this: You’re walking on a city street, caught up in your thoughts. Suddenly,…

10 Highest-Paying Marketing Careers for Creative Professionals | Sales and Marketing | Emeritus

Sales and Marketing

10 Highest-Paying Marketing Careers for Creative Professionals

LinkedIn’s 2022 Marketing Jobs Outlook report shows that over 618,000 marketers pivoted from their marketing jobs in 2021. So, what jobs are they doing instead?…

Omnichannel vs. Multichannel: Which Marketing Approach is Better? | Sales and Marketing | Emeritus

Sales and Marketing

Omnichannel vs. Multichannel: Which Marketing Approach is Better?

There are now more ways than ever to buy products, thanks to technology and the rapid advances it has witnessed. While shopping mediums such as…

Sales and Marketing

What is Mobile App Marketing? How It Drives Growth for a Brand

Think of anything you need, be it tracking your sugar levels to buying your groceries, there is probably an app for it.! It is the…

What is MarTech? How Does it Help Frame Better Marketing Strategies | Sales and Marketing | Emeritus

Sales and Marketing

What is MarTech? How Does it Help Frame Better Marketing Strategies

Digital technology has become one of the most significant factors influencing the marketing sector. Companies are leveraging social media platforms and big data tools to…

How to Create a Winning Go-to-Market Strategy for Products | Sales and Marketing | Emeritus

Sales and Marketing

How to Create a Winning Go-to-Market Strategy for Products

According to a CB Insights report, 42% of startups fail because they try to solve problems that they might think are interesting instead of ones…

How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits for 2023 | Artificial Intelligence and Machine Learning | Emeritus

Artificial Intelligence and Machine Learning

How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits for 2023

According to the McKinsey 2022 State of AI review, the average number of artificial intelligence (AI) capabilities that companies employ has doubled over just four…

What is Marketing Automation and How it Helps Businesses Grow | Sales and Marketing | Emeritus

Sales and Marketing

What is Marketing Automation and How it Helps Businesses Grow

Effective marketing is often synonymous with the consistent repetition of diverse engagement strategies. But tedious and monotonous tasks can eat up not just resources, but…

What is Customer Lifetime Value and How it Can Help in Business Growth | Sales and Marketing | Emeritus

Sales and Marketing

What is Customer Lifetime Value and How it Can Help in Business Growth

Retaining an existing customer is 87% easier than acquiring a new one. For that, companies need to ensure that their current customers are satisfied with…

What is Demand Generation? Why is it Important for Marketers? | Sales and Marketing | Emeritus

Sales and Marketing

What is Demand Generation? Why is it Important for Marketers?

Although the customer is king, they may often not know what they are looking for. Raising awareness of your product as the best solution to…

How Green Marketing Helps Brands Build Loyalty While Saving the Planet | Sales and Marketing | Emeritus

Sales and Marketing

How Green Marketing Helps Brands Build Loyalty While Saving the Planet

With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result,…

How Can a CMO Program Help Professionals Drive Organizational Growth | Sales and Marketing | Emeritus

Sales and Marketing

How Can a CMO Program Help Professionals Drive Organizational Growth

A Chief Marketing Officer (CMO) builds and facilitates a stronger relationship between the enterprise and its consumers. Now growing beyond the marketing and advertising roles,…

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