Sales and Marketing What is Guerrilla Marketing? Tactics, Advantages, and Pitfalls Let’s begin with a simple question: What is guerrilla marketing? Well, imagine this: You’re walking on a city street, caught up in your thoughts. Suddenly,…
Sales and Marketing 10 Highest-Paying Marketing Careers for Creative Professionals LinkedIn’s 2022 Marketing Jobs Outlook report shows that over 618,000 marketers pivoted from their marketing jobs in 2021. So, what jobs are they doing instead?…
Sales and Marketing Omnichannel vs. Multichannel: Which Marketing Approach is Better? There are now more ways than ever to buy products, thanks to technology and the rapid advances it has witnessed. While shopping mediums such as…
Sales and Marketing What is Mobile App Marketing? How It Drives Growth for a Brand Think of anything you need, be it tracking your sugar levels to buying your groceries, there is probably an app for it.! It is the…
Sales and Marketing What is MarTech? How Does it Help Frame Better Marketing Strategies Digital technology has become one of the most significant factors influencing the marketing sector. Companies are leveraging social media platforms and big data tools to…
Sales and Marketing How to Create a Winning Go-to-Market Strategy for Products According to a CB Insights report, 42% of startups fail because they try to solve problems that they might think are interesting instead of ones…
Artificial Intelligence and Machine Learning How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits for 2023 According to the McKinsey 2022 State of AI review, the average number of artificial intelligence (AI) capabilities that companies employ has doubled over just four…
Sales and Marketing What is Marketing Automation and How it Helps Businesses Grow Effective marketing is often synonymous with the consistent repetition of diverse engagement strategies. But tedious and monotonous tasks can eat up not just resources, but…
Sales and Marketing What is Customer Lifetime Value and How it Can Help in Business Growth Retaining an existing customer is 87% easier than acquiring a new one. For that, companies need to ensure that their current customers are satisfied with…
Sales and Marketing What is Demand Generation? Why is it Important for Marketers? Although the customer is king, they may often not know what they are looking for. Raising awareness of your product as the best solution to…
Sales and Marketing How Green Marketing Helps Brands Build Loyalty While Saving the Planet With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result,…
Sales and Marketing How Can a CMO Program Help Professionals Drive Organizational Growth A Chief Marketing Officer (CMO) builds and facilitates a stronger relationship between the enterprise and its consumers. Now growing beyond the marketing and advertising roles,…