There are now more ways than ever to buy products, thanks to technology and the…
Sales and Marketing
What is Mobile App Marketing? How It Drives Growth for a Brand
Think of anything you need, be it tracking your sugar levels to buying your groceries,…
Sales and Marketing
What is MarTech? How Does it Help Frame Better Marketing Strategies
Digital technology has become one of the most significant factors influencing the marketing sector. Companies…
Sales and Marketing
How to Create a Winning Go-to-Market Strategy for Products
According to a CB Insights report, 42% of startups fail because they try to solve…
Artificial Intelligence and Machine Learning
How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits for 2023
According to the McKinsey 2022 State of AI review, the average number of artificial intelligence…
Sales and Marketing
What is Marketing Automation and How it Helps Businesses Grow
Effective marketing is often synonymous with the consistent repetition of diverse engagement strategies. But tedious…
Sales and Marketing
What is Customer Lifetime Value and How it Can Help in Business Growth
Retaining an existing customer is 87% easier than acquiring a new one. For that, companies…
Sales and Marketing
What is Demand Generation? Why is it Important for Marketers?
Although the customer is king, they may often not know what they are looking for.…
Sales and Marketing
How Green Marketing Helps Brands Build Loyalty While Saving the Planet
With an environmental crisis upon us, today’s consumers have become more conscious of the environmental…
Sales and Marketing
How Can a CMO Program Help Professionals Drive Organizational Growth
A Chief Marketing Officer (CMO) builds and facilitates a stronger relationship between the enterprise and…
Sales and Marketing
How to Become a Marketing Manager Who Can Foster Growth
Every business requires sophisticated marketing machinery to communicate its business objectives to customers. With the…
Sales and Marketing
Top 15 Highest Paying Marketing Jobs to Switch to Your Next Role
Marketing has become a billion-dollar industry thanks to companies focusing on omnichannel marketing. Moreover, brands…