Sales and Marketing How Does CPA Marketing Work? Learn the Benefits and Best Practices Cost per Action (CPA) marketing is becoming an increasingly popular affiliate marketing strategy. Consider that, according to a Statista report, the U.S. CPA affiliate marketing…
Sales and Marketing What is an Infographic and How Does It Benefit Marketing Plans? A picture speaks a thousand words — this phrase was coined by Fred R. Barnard, an advertising executive, as far back as 1921. In the…
Sales and Marketing Is Inbound Marketing the Strategy You Need to Boost Sales? As businesses go digital, a variety of marketing avenues and techniques continue to emerge. Among them, inbound marketing takes a content-intensive approach to attract customers.…