Social Media Marketing

Digital Marketing

The Digital Marketing Trends to Watch Out for in 2022

Digital marketing in its true essence is the process of using the internet or other digital forms of communication to reach out to potential customers.…

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Social Media Marketing

Digital Marketing

Social media has changed how businesses interact with customers and promote their products and services. It is a crucial aspect of digital marketing, as more…

Digital Marketing

Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…

Digital Marketing

A strong social media presence can be an absolute game-changer for businesses. Over 59% of the world’s population uses social media today, with 227 million…

Digital Marketing

In 2009, Coca-Cola launched its ‘Share a Coke’ campaign on Facebook; it printed commonly used names (for example, Chris, Alex, Mary) on the bottles and…

Digital Marketing

Social media has become a key channel(s) for organizations to connect with people and for companies to market and capitalize on their reach. Hence, a…

Digital Marketing

When social media boomed in the 2010s and Instagram came into existence; it was one of the first channels in which ‘influencers’ found their footing.…

Digital Marketing

Digital marketing in its true essence is the process of using the internet or other digital forms of communication to reach out to potential customers.…

General

If a company's go-to-market strategy didn't include digital channels before the pandemic, it certainly does now. Despite an initial decline due to the Covid-19 pandemic,…

General

Digital marketing is a career ripe with potential. The pandemic has not only accelerated brands' move to digital, but reinstated the message that digital marketing…

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