Social media has become a key channel(s) for organizations to connect with people and for companies to market and capitalize on their reach. Hence, a career in this field becomes attractive and comes with a lucrative pay grade. According to Globalnewswire, the two main reasons propelling market expansion are rising demand for social media advertising services and rising on-demand services from digital advertising firms. From 2020 to 2030, there is a projected increase of 10% in the overall employment of advertising and marketing managers. But with the ever-changing landscape of trends, how well will a career in social media serve one?
What Skills Do Social Media Careers Require?
Professionals that possess social media expertise create and develop concepts for marketing campaigns that will increase sales. Your social media skills should exemplify your creativity and awareness of what makes material shareable. The most common skills for a career in social media are:
- Analytical skills
- Understanding trends
- Time management
- Project management
Why Should You Consider Social Media for a Career?
Below are a few reasons you can take into account to consider a career in social media.
1. Social Media Has Become Essential
According to Statista, three billion people use social media globally. That’s accounting for 50 per cent of the population. As a result, businesses no longer need to concentrate on their Google ranking. Instead, their social media presence becomes crucial because this is how they can draw in customers.
2. Social Media is Fairly New
Although social media has been here for a while, it has only lately begun to be fully utilized by organizations and companies to expand their reach and market their products. This implies that businesses require sections that specialize in social media. There are several positions opening up right now that you may apply for, so go forth.
3. You Have the Creative Control
Most jobs push you to follow certain guidelines, but social media on the other hand gives you full creative control to connect with the audiences and expand the organization’s network and their reach.
4. Social Media Has Growth Opportunities
No two jobs are the same in social media and no two days are the same too. It is not a job that requires you to sit behind the desk constantly. It needs you to network, write blogs, study insights etc. There’s a lot of variety in the social media job.
Due to these primary reasons, a career in social media seems only to have exponential growth and endless opportunities.
What is the Current State of Social Media Careers?
The current demand for social media careers is very high with lucrative salaries. Social media presence and digital marketing are significant to organizations. According to the Business Research company, the global social media market cap is expected to be $223.11 billion in 2022. Hence, social media specialists have a variety of challenges in front of them to create brand value. Advertising, community marketing, and social media management are just a few of the various specialties available in social media marketing. The industry is expanding swiftly, and social media jobs are also growing.
The 7 Most Common Social Media Jobs
Social media is a broad umbrella with many different roles under it. A career in social media could include the following common job titles:
1. Social Media Manager
A social media manager directs how a business interacts with its audience by putting content strategy for social media platforms into practice. Their responsibilities include developing digital initiatives to foster community online, evaluating engagement statistics, and identifying trends in consumer interactions.
2. Content Strategist
A content strategist is responsible for creating content strategies considering the organization’s and the client’s demands. They have to create content calendars that factor in different social media channels and maintain a parity in messaging across channels for brands.
3. Social Media Analyst
Continually evaluating their brand’s data, campaign and content performance, and social listening data, a social media analyst turns this information into practical business advice.
4. Content Producer
Digital content producers use their expertise to make material for websites, applications, and social media pages utilizing a variety of text, photographs, videos, and other media.
5. Digital Marketing Specialist
A marketing specialist is in charge of developing advertising campaigns, price plans, and demographic targeting of the market. They collaborate with marketing teams of businesses to raise awareness of what they have to offer to succeed.
6. Data Analyst
Data from social media campaigns is gathered and examined by a data analyst. They determine if a brand’s social media initiatives are successful in reaching its target market. Data like as impressions, click-through rates, engagement, and likes are examined.
7. Brand Manager
A brand manager is in charge of creating a brand based on the target market of the business. They make sure that the messaging and material produced by their marketing team reflect the principles, objectives, and aesthetic of the company. They aid their brand in telling a unified narrative and preserving the same tone and images across all media.
Average Salary and Requirements
The average salary and requirements are mentioned for the particular roles.
|Roles||Salary per year (in $)||Educational Requirements|
|Social Media Manager||$43,092||A Bachelor’s degree in Advertising, Journalism, Marketing, Media, Communications, Business, or Public relations|
|Content Strategist||$108,029||A Bachelor’s degree in Business or a related field|
|Social Media Analyst||$53,849||A Bachelor’s degree in Business or a related field|
|Content Producer||$67,039||A Bachelor’s degree in Journalism or a related field|
|Digital Marketing Specialist||$91,910||A Bachelor’s degree in Computer Science or a related field|
|Data Analyst||$72,381||A Bachelor’s degree in Mathematics, Statistics or Computer Science|
|Brand Manager||$1,10,496||A Bachelor’s degree in Marketing, Advertising, Public Relations or related field|
Note: All Salaries are taken from Glassdoor
How to Get a Social Media Job with No Experience?
One can follow these steps to get a social media job with no prior experience:
- Boost your personal online presence
- Obtain certification in social media
- Use social networking to look for a job
- Understand what to look for in a job ad on social media
- Never be reluctant to back up
- Make your CV stand out from the crowd
ALSO READ: How to Build Your Own Personal Brand?
Where to Look for Jobs on Social Media?
Multiple job-hunting portals such as LinkedIn, Glassdoor, and Indeed are great options to start looking for a job in social media. You can also leverage your network on social media channels to get jobs.
How to Start a Career in Social Media
Here are eight tips to help you create your career in social media:
- Confirm your career path
- Get familiar with the industry concepts
- Educate yourself
- Don’t be afraid to learn on the job
- Be passionate
- Grow your brand
- Network with people
- Don’t hesitate to leverage your skills for free at the initial stage.
Hone Your Social Media Skills with Emeritus
Social media is an ever-booming industry. With many job opportunities to look forward to, it’s only demanding more attention from job seekers. To kickstart your journey, you can explore Emeritus online digital marketing courses.
Being quick on your feet and wanting to be up to date on current marketing trends and technology might make you an excellent match for these roles. All you need to do is choose the right direction and plan a successful career from there.
By Siddhesh Shinde
Write to us at content@Emeritus.org