Course Preview | AI-Driven Product Strategy from Kellogg Executive Education
4:16 min
393
This program provides an end-to-end view of product strategy across the entire product lifecycle, from vision and discovery to go-to-market, pricing, evolution, and product retirement.
The curriculum integrates analytics and AI tools throughout product development stages. Participants learn how to design, launch, scale, and optimize products that deliver customer and commercial success.
Key topics include product vision, inbound and outbound product management, opportunity analysis, iterative discovery, agile development, MVP creation, roadmapping, portfolio management, product-led growth, pricing strategies, and business models.
The program also explores product evolution, growth strategies, cross-selling, upselling, and product line management. It concludes with a focus on soft skills, including influence, persuasion without authority, and strategic communication.
