Course Preview : Digital Transformation: Platform Strategies For Success at MIT
22 November 2022
[Video Transcript] Digital Transformation: Platform Strategies For Success at MIT
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To provide evidence the top 50 platform companies that are publicly traded have grown in value from $1.5 trillion to $3.6 trillion over just three short years from 2012 to 2015. To help explain the phenomenon, we wrote the book Platform Revolution, which was published in March of 2016. This course extends that effort into the classroom. If you are looking to launch a new platform, or if you are in an existing business that wants to become a platform, this course is for you. Platform strategy is based on extensive research. We have been at the center of a global community of scholars who have dedicated their careers to understanding platform businesses. We have distilled the insights from these scholars and made them accessible to a broad audience. I'm really excited to be teaching this course, and I very much look forward to working with you.
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