A Key Learning For Running A Successful Business

12 December 2022

[Video Transcript]

Time To Rework Work

Insights from 'Rework' by Jason Fried and David Hansson

We are currently living in a new reality one where anyone can be in business.

Tools that used to be out of reach are now easily accessible.

Technology that used to be expensive is virtually free.

Anything from building a website, to project management software or virtual conferencing - everything is within reach.

Things that seemed impossible decades ago are now so simple.

This new reality needs a new playbook.

It's time to revisit the older rules of doing business and try to rework them to suit new needs.

Related Content: Watch More Emeritus Insights Videos From Best-Selling Books

That's what authors Jason Fried and David Hansson try to do in their book Rework, in which the rules are not based on theories but have been drawn from their own experience.

Fried and Hansson are founders of the revolutionary software company 37signals, which changed its name to Basecamp in 2014.

In fact, Basecamp, along with Backpack, Highrise, and Campfire, is one of their hugely popular collaboration apps that has attracted millions of loyal customers.

That is why the author's key learnings for running a successful business are useful for anyone interested in embarking on the entrepreneurial journey.

Keep watching to understand Why it's okay to remain small, Why having short-term plans can be great for motivation, How to hire the right people, And, importantly, how to build the right culture.

So let's get started on reworking the way we work.

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