Chapter 6 Does Your Customer Have the Insider Edge? | Contagious by Jonah Berger - Video

In this engaging video, we delve into the fascinating world of “Contagious” by Jonah Berger. Specifically focusing on Capter 6: “Does Your Customer Have The Insider Edge?” This chapter is a treasure trove of insights on making your product go viral and create a buzz in the market. We’ll explore actionable tips to make your product remarkable. And make consumers feel special when using or promoting it. Watch the Contagious video overview now.

Chapter 6: Does Your Customer Have The Insider Edge?

Jonah Berger’s book, “Contagious,” takes us on a journey through the psychology of viral content. And why certain ideas go “Contagious” while others don’t. In Chapter 6, we uncover the secret of turning your product into a social currency that people can’t help but share. It’s all about giving your customers the “insider edge.” Here’s what you can expect from this chapter overview.

• The Power of Exclusivity: Learn how creating a sense of exclusivity around your product can make customers feel like insiders, driving them to share and promote it.
• Word-of-mouth Marketing: Discover the importance of word-of-mouth marketing and how to harness its potential to create contagious content.
• Psychology of Inclusion: Explore the psychological factors that drive individuals to share their experiences and purchases with others, and how you can tap into this to boost your product’s virality.
• Practical Tips: Get actionable tips on how to implement these strategies for your own product or service, making it a must-share item for your customers.

Contagious Video Overview

Unlock the secrets of contagious content and take your marketing to the next level. If you want your product to go viral, this chapter is a goldmine of ideas and strategies.

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Watch All the Chapters Now

• Chapter 1 It’s Not Hard to Make Things Go Viral 
• Chapter 2 The Power of Word-Of-Mouth
• Chapter 3 Build Social Influence Through Social Media 
• Chapter 4 Virality is Made, Not Born 
• Chapter 5 How to Mint Social Currency 
• Chapter 6 Does Your Customer Have the Insider Edge? 
• Chapter 7 Get ’Em Pumped Up 
• Chapter 8 Build Your Own Trojan Horse