It’s the age of podcasts! Given that we have the attention span of a goldfish on the internet these days, the success of podcasts is evident in their audience retention rates. About 80% podcast listeners listen to the entire episode according to a 2020 report; it keeps people glued for content, format, and access! That retention rate is phenomenally high when compared to any other media like OTT or social media platforms. Because unlike watching or reading, listening is a secondary activity – you can do it on the move, while working out, cooking or cleaning! Even the barriers to entry in podcasting are very low; there is no need for fancy equipment to create or tune in to podcasts. And there’s something for everyone! You could say, it’s digital marketing at its best, especially if you want a deeper connection with your audience. But what do podcasts have for digital marketers? Check out these top five, Emeritus-recommended digital marketing podcasts that are must-listen content for every marketer worth his/her mettle.
1. Marketing School
Hosted by: SEO Guru Neil Patel and Single Grain Chairman Eric Siu
What it’s about: Whether it is tips about SEO, content marketing, email marketing or lead generation, you will find what you need here. This is one of the digital marketing podcasts that leans heavily on those pursuing organic content and the metrics it generates. Moreover, beginners and pros alike will find the content on this podcast valuable.
USP: The best part about this podcast is that it comes in 4 to 20 minutes episodes that are easy to consume.
- Marketing Trends We’re Excited About for Q2 2022, Episode #2,070
- Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More, Episode #2,065
- A Simple Way to Go Viral on Twitter, Episode #2061
Available on: iTunes, Spotify, SoundCloud, Stitcher and Apple Podcasts
Fun Fact: In 2005, ‘podcast’ was declared the Word of the Year by the New Oxford American Dictionary. This was also the year when President George Bush became the first US president to have his weekly address uploaded as a podcast.
2. Agents of Change
Hosted by: Rich Brooks, founder and president of Flyte New Media, a web design and internet marketing company.
What it’s about: If you need anything on digital content, you will find it on this digital marketing podcast. A marketer himself, Brooks interviews experts in different fields with digital marketing to address what is latest. In essence, you’ll have your fingers on the industry’s pulse if you listen to this podcast that runs into 30-45 minutes.
USP: This is one of the digital marketing podcasts that follows the interview format. So, you get a different perspective from a seasoned marketer with every episode. And that is marketing gold!
- Content Marketing for E-commerce: Getting Those Cash Registers Ringing: Jessica Totillo Coster, March 20, 2022
- The HERO System for Creating Viral Videos: Matt Johnston, February 9, 2022
- The 7 Core Elements of Successful SEO: David Finberg, January 5, 2022
Available on: Apple Podcasts, Audible and Spotif
3. Goal Digger
Hosted by: Jenna Kutcher, who describes herself as a small-town photographer and digital marketer who quit her ‘corporate gig’ in her twenties.
What it’s about: With a name like Goal Digger, you have already got your audience’s attention. But, there is more. The host explores myriad topics in social media marketing in a tutorial style. Her episodes are like workshops but they don’t sound like workshops because the content is so rich with anecdotes. This is one of the few digital marketing podcasts that has over 500 episodes for you to explore. Moreover, the episodes have so much shelf-life because you can keep going back to them when you encounter a problem with any of the social media platforms.
USP: The host brings her own experiences to the table which adds a flavor of relatability to the podcast. The value in terms of problem-solving is immense.
- Instagram Themed. Episode 155: How I Doubled my Instagram Growth in One Month
- For Hater and Handling Criticism, Episode 161
- In Pursuit of Profits. Episode 165: How to Pay Yourself As An Entrepreneur
Available pn: Apple podcasts, Audacy, Stitcher, and Spotify
4. Adweek Metaverse Marketing
Hosted by: Cathy Hackl, CEO and Chief Metaverse Officer of the Futures Intelligence Group and a globally acknowledged metaverse expert
What is it about: Recently, Kyra, touted as India’s first metaverse influencer, was in the news for gathering a milestone number of followers. And here we are, conversing with the queen of the metaverse — Cathy Hackl — in her podcast that takes us on “a journey into the future”. Unlike the other digital marketing podcasts in this list, Adweek Metaverse Marketing is fairly new; it debuted in September, 2021. However, considering the fact that brands are currently making a grab for the virtual world of the metaverse, this podcast has earned its place in the top five for its authenticity in exploring this new medium and its challenges. Adding to that is the near cult-like status of the host, who is a favorite of the digital marketing community.
USP: This is one of the few digital marketing podcasts that exclusively addresses the new and evolving world of metaverse and its countless possibilities.
- Collaboration and Co-Creation are Kings, Episode 2
- Who am I in the Metaverse?, Episode 4
- Metaverse 2030, Episode 8
Available on: Apple podcasts, Adweek, Podvine, Podchaser, and Spotify
5. Everyone Hates Marketers
Hosted by: Louis Grenier, marketing pandit who has 10+ years of experience working with brands like Hotjar and Dropbox
What it’s About: At its core, this is a podcast about marketing and its ethics for Grenier — in his own words — hates shady marketing. As the name of the podcast suggests, this is a rather no-nonsense account of marketing that is within the realm of ethics. Both the host, who was at one time the Content Lead at Hotjar, and his guests, mostly industry experts, are rather generous with the knowledge they share.
USP: In one word, it’s the humor! Whether it is Grenier referring to himself in the third person or the tongue-in-cheek angst against marketing ‘bad’ practices, this podcast is as entertaining as it is educational.
- Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
- How to Tell Better Stories With Data
- 26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
Available on: Site, Apple Podcasts, Spotify, and Stitcher
The Best of the Rest: Digital Marketing Podcasts
While these 5 podcasts haven’t cracked our top 5 yet, they are certainly worth a listen! Search for these on Spotify, Apple Podcasts, Stitcher, and anywhere else podcasts can be found.
- Today in Digital Marketing with Ted Maffin – A fast-paced 10-minute daily podcast.
- The Digital Marketing Podcast with Daniel Ciaran – An entertaining, ad-free, weekly digital marketing podcast.
- Online Marketing Made Easy with Amy Porterfield – Get your weekly dose of actionable, momentum-building, advice.
- The Search Engine Journal Show with Loren Baker – The official podcast of Search Engine Journal.
- This Old Marketing with Joe Pulizzi and Robert Rose – Entertaining weekly recap of what happened in digital marketing.
Do you think your podcast has what it takes to be featured? Send us a message at firstname.lastname@example.org
It’s 2022 and there is no dearth of digital marketing podcasts on the internet. The most important thing is to find one that resonates with you and addresses your particular content needs. As digital marketing is a huge umbrella term that hosts several sub-disciplines under it, find the niche that you need to learn. And if you prefer a more structured approach to learning, explore digital marketing courses from the world’s best universities on Emeritus.
By Anwesha Barari
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