How do Digital Content Creators Innovate Businesses? A Beginner’s Guide

A 2020 LinkedIn report claims that YouTube witnesses over 400 hours of user-uploaded videos every day! Likewise, an average American spends over 24 hours on a monthly basis on TikTok, pushing visual innovation with its byte-sized content to new heights. In essence, these trends point toward the rise of visual storytelling and the growing importance of multifaceted digital creators. This explosive content boom has further raised the benchmarks of creativity and user experience. So, what does it take to harness and maximize the potential of a comprehensive digital creator job description in an era of compelling digital content? Read on. 

What Does a Digital Creator do?

A digital content creator is responsible for producing multidimensional content that engages, appeals to, entertains, and educates. From a business perspective, digital creators are responsible for making an enduring mark in the consumer’s mind by capturing and retaining their attention amid the online migration boom of enterprises. In addition, they study the latest market trends to increase brand awareness and gradually build on a steady online consumer base. Everyone utilizes customized content that blends consumer needs with creativity, ranging from singular entities such as celebrities and influencers to multinational corporations.

Digital Content Creator Skills

Providing a seamless reading or viewing experience is a go-to approach for business success and, thus, one of the essential facets of a digital creator job description. For this purpose, a digital creator needs to hone the following skills:

1. Writing and Editing: Everything starts with the written word. In fact, an eye-catching headline or an intriguing caption is the first element of content that attracts the audience’s attention.
2. Research: Content creators are inquisitive and engage with a variety of subjects to arrive at a unique palette of exciting topics. Research is the bedrock of any successful digital creation, which demands a systematic arrangement of relevant industry-specific information. 
3. Software Proficiency: Today, a digital creator stands at the intersection of audio-visual and written content. This entails learning a vast range of multimedia software for each specific task. For instance, Adobe Suite is a master set of tools for end-to-end content creation that caters to graphic design, video production, video editing, animation, sound designing, editing, etc.
4. Understanding Sales and Marketing: Change is rapid in any business, especially in the digital world. For different stages of the sales funnel, there are additional content requirements and audience needs. Thus, a thorough understanding of the market dynamics is crucial for a digital creator.

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Content Creator Job Description

The digital creator job description requires producing detailed multimedia content that furnishes the target audience with product information, writing and reviewing engaging, in-depth content that raises user awareness or curiosity, and identifying unique ways to reach out to untapped markets.

In recent times, individual online stores have found creative ways to increase revenue prospects—personalized products and content are among the most influential business strategies. Essentially, a digital content creator unifies these diverse business practices with the modern consumer by using an appropriate content style, medium, and engagement methods.

To make it in the evolving digital landscape, a creator must update themselves with all the latest trends and understand the public’s perception about the subject. Finally, an exceptional digital content creator shapes the entire content strategy of a company by working in tandem with all the internal departments for specific campaigns, products, and market objectives.

Digital Content Creator Trends

With the rise of AI-driven software systems, content creation has become very easy. This leaves creators with more headspace to come up with more innovative strategies. Here are the latest trends in this diversified field:

• The growing importance of visual storytelling
• Maximum focus on user experience and user retention
• The ever increasing audience for podcasts
• Diversification and intelligent usage of written content
• Maximum user personalization
• Focus on data analysis and data-driven content
• Prioritization of focused, promoted content
• The rise of interactive content and websites
• Prioritization of performance marketing

Digital Content Creator Job Requirements

Here are the basic features of a digital creator job description and the day-to-day responsibilities:

• Using a variety of digital publishing tools and platforms to prepare comprehensive drafts
• Thorough research on trending topics and finding unique perspectives to engage with the audience
• Search engine optimization (SEO) of websites, web pages, and written content
• Comprehensive planning of marketing strategies and making appropriate copies to distribute across different channels
• Monitoring social media engagement to identify consumer needs
• Making a strong connection between marketing teams and designers to furnish high-quality interactive content
• Keeping track of website traffic and studying monthly changes
• Website updation according to changing industry trends

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How do I Become a Digital Content Creator?

A digital creator job description also entails gauging the correlation between a brand and its audience. Such creators simplify the challenges of grabbing and retaining interest with the following steps:

Step 1: Start with One Platform

Each social media space has its features and quirks. Before jumping into a host of spaces and searching for more exposure, try to internalize the business model behind one social media platform.

Step 2: Start with Establishing the Brand Tone

The tone of the brand is something that will stay constant over a period of time—it is how the brand speaks to its target audience. When setting up the brand voice, thorough consumer research is necessary.

Step 3: Work with Third-Party Tools

Using third-party tools is very useful for beginner-level content creators. In fact, a wide variety of websites and apps cater to SEO optimization, keyword research, PR strategies, and other marketing initiatives. Additionally, there are free graphic designing websites that effectively organize the entire process of content creation.

Step 4: A Portfolio is a Must!

Portfolios are one of the most effective ways to engage with prospective clients. Apart from showcasing your talent and work history, it is crucial for building contacts within the industry. 

Even if you don’t use social media to marketing yourself, having your website or blog apart from a portfolio will boost your voice as an efficient communicator in a niche market.  

Digital Content Creator Salary and Career Outlook

According to Glassdoor, the average annual salary of a digital content creator in the U.S. is $43,550. 

It is difficult to precisely pen down the salary of a content creator because revenue models differ widely, even within the same medium. For instance, video platforms such as YouTube pay on the basis of views per advertisement as well as brand partnerships. However, brands would only enter into an agreement with a creator, channel, or influencer if they have a high potential of pulling loyal followers. 

ALSO READ: How to Learn Digital Marketing and be an Effective Marketer

Content Creator Resume Examples

Here are some examples of how to design a resume for a digital content creator:  

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Do You Need a Degree to be a Digital Creator?

No specific degree perfectly fits the digital creator job description or dictates your content creation capacity. However, when you are applying as a marketing or a writing professional in a company, you will require a Bachelor’s Degree in either Literature or Media Science. Moreover, with data analytics in every other field, data-literate individuals can join the bandwagon of digital media creation.

Extra courses will sharpen your skills and teach you how to incorporate market insights into your work. In essence, Emeritus combines emerging technologies with prevalent media practices to teach you the essential secrets of building a sustainable digital presence. Look at its online digital marketing courses to correctly strategize, curate, and produce engaging content. 

Write to us at content@emeritus.org