10 Common Techniques Used by UX Researchers: Why are They Important?

A UX researcher is a professional who studies and evaluates how users interact with a product or service. Their end goal is to improve the overall user experience, or what is known as UX, a responsibility that includes conducting user research, analyzing data, and making recommendations for design and development. Let’s take a closer look at what is a UX researcher and what techniques one employs to get the job done.

What is the Role of a UX Researcher?

To understand the role of a UX researcher we have to first understand what is a UX researcher. A UX researcher plays a vital role in the design and development of products and services. They are tasked with understanding the needs and behavior of users and helping improve the overall user experience of a product by identifying pain points, recommending design solutions, and validating design decisions through user testing. Simply put, it is someone who bridges the gap between users, designers, and developers.

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How Can You Become a UX Researcher?

Becoming a UX researcher usually requires a combination of education and experience. A degree in a related field such as human-computer interaction, psychology, or design, can be beneficial. It’s also important to gain experience in user research methods such as user interviews, surveys, usability testing, and data analysis. Building a portfolio of research projects and staying up-to-date with industry trends can be helpful too. You can also consider joining professional organizations and participating in online communities to network and learn from more experienced researchers.

Why Pursue a Career in UX Research?

Job Description

A UX researcher is responsible for understanding the needs and behavior of users. They conduct user research, analyze data, and provide insights to the team. Also, they help improve the overall user experience of a product by identifying problems, suggesting design solutions, and validating design decisions through user testing. In addition, they work closely with product managers, designers, and developers to ensure that the final product meets the users’ needs. They thus play a vital role in the design and development process.

Roles and Responsibilities

The roles and responsibilities of a UX researcher include conducting user research, identifying user needs and pain points, and providing insights and recommendations. They are also key to validating design decisions, collaborating with cross-functional teams, staying up-to-date with industry trends, communicating and presenting research findings, and participating in the design and development process.

Salary

According to Payscale.com, as of 2022, the average annual salary for a UX researcher in the U.S. is $89,182. However, this can vary greatly depending on factors such as location, experience, company size, etc.

Techniques Used Every Day by UX Reserchers

Now that we’re clear on what is a UX researcher, let’s take a look at some of the common techniques used by them: 

1. User Interviews

User interviews involve speaking directly with users to gather information about their experiences, expectations, and needs.

2. Surveys

Surveys are used to gather data from a large number of users through online or offline questionnaires.

3. Usability Testing

Usability testing involves observing users as they perform specific tasks on a website or application to identify any usability issues.

4. User Observations

User observations involve observing users in their natural environment to gather data on how they use products or services.

5. Focus Groups

Focus groups involve bringing a group of users together to discuss a particular topic or product.

6. Diary Studies

Diary studies involve asking users to document their experiences over a period of time.

7. A/B Testing

A/B testing is a method of comparing two versions of a website or application to see which one performs better.

8. Card Sorting

Card sorting is a method of organizing information by having users group items into categories.

9. Online Analytics

Online analytics is used for gathering data on user behavior on a website or application.

10. User Personas

User personas are fictional characters that represent a user group; they are used to help designers understand the goals and behaviors of their users.

These techniques allow researchers to gather data and insights on user behavior, needs, and attitudes toward a product or service.

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UX Researcher vs UX Designer

Where do UX Researchers Fit Into a Company?

To understand what is a UX researcher’s role in a company, we have to take a look at the company’s product or design team. UX researchers work closely with product managers, designers, and developers to improve the overall user experience of a product or service. They may also work alongside other user researchers, usability experts, and UX designers. Apart from this, they may report to a UX director, product manager, or a design manager. Mostly, they work on different stages of the product development process—from research to design, development, and testing. They also help ensure the final product meets the users’ needs.

How to Craft a Convincing UX Research Portfolio

A strong UX research portfolio can showcase your skills and experience to potential employers. Here are some tips for crafting a convincing UX research portfolio:

1. Select Your Best Work

Choose a selection of your most relevant and strongest research projects to feature in your portfolio.

2. Showcase the Process 

Include details of the research methods used, the findings, and how they were used to inform design decisions.

3. Use Visuals

Use images, charts, and diagrams to help explain your research and findings.

4. Be Clear and Concise

Use simple language and clear explanations to make your research easy to understand.

5. Add Context

Provide background information on the project and the business problem it aims to solve.

6. Show the Impact

Highlight the impact of your research on the final product or service.

7. Tailor Your Portfolio

Make sure the portfolio is tailored to the specific role you are applying for.

8. Keep it Updated

Regularly update your portfolio to show your latest work.

9. Showcase Your Skills and Experience

Make sure your portfolio showcases your skills and experience in user research.

10. Use an Online Portfolio

Create an online portfolio to make it easy for potential employers to view it.

A UX researcher plays a crucial role in understanding and improving user experience through research. They work with cross-functional teams and stay updated with industry trends. We hope this article has helped to answer your question about what is a UX researcher and their involvement in product development. To learn more about this role, you can check out online courses offered by Emeritus, created in collaboration with some of the top global universities. 

By Siddhesh Shinde

Write to us at content@emeritus.org