Cybersecurity Barbie: The Great Rebranding Story in History The teenage fashion doll at the heart of America’s twentieth-century toy phenomenon just got rebranded! The “golden age of toy development” gave us some unforgettable…
Leadership A 2023 Guide to Know What is Employer Branding Employer branding is significant for businesses because it can have an impact on the company’s reputation and on its ability to recruit and retain top…
Sales and Marketing Top 17 Branding Skills to Learn How to Become a Brand Manager “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service…
Career Why Building a Personal Brand is Key to Crafting a Successful Career Masaba Gupta, well-known fashion designer and actor, just launched her new cosmetics line, and it is called Love Child. For the uninitiated, Masaba is a…