Web 3.0 is a highly personalized user experience with the potential to significantly alter the…
Sales and Marketing
All About Customer Journey Maps and How to Drive Business Using Them
A customer’s changing preferences and increased selectivity has driven organizations to put more effort into…
Sales and Marketing
What is Go-To-Market Strategy? How Does it Impact Business Growth?
A 2020 LinkedIn report states that a whopping 90% of product launches fail every year.…
Sales and Marketing
What is Market Segmentation? A Comprehensive Guide for 2023
In a competitive world filled with choices, market segmentation is the key to understanding the…
Sales and Marketing
What is the Concept of Outbound Marketing and Why is it Popular
Every successful marketer knows that outbound marketing is a great approach to turning an inadequate…
Sales and Marketing
What is Customer Relationship Management and What are its Benefits?
To maintain stability in today’s flourishing markets, businesses must focus on nurturing long-term relationships with…
Sales and Marketing
Why B2B Marketers Need to Embrace Customer Centricity
The customer has long been deemed royalty in the world of business-to-consumer (B2C) marketing. Increasingly,…
Sales and Marketing
What is Customer Centricity? How Can it Benefit Your Business?
Companies today place a lot of importance on meeting customers’ expectations. According to Forrester, 95…
Sales and Marketing
How to Become a Sales Manager: Is it a Good Career Path?
The quick transition of digital trends has resulted in a hyper-competitive market, forcing companies to…
Sales and Marketing
How to Become a Marketing Manager Who Can Foster Growth
Every business requires sophisticated marketing machinery to communicate its business objectives to customers. With the…
Sales and Marketing
The 5 Best Marketing Podcasts You Should Be Listening to!
With more than 160+ million US citizens listening to a podcast at least once in…
Sales and Marketing
6 Best Books on Sales to Boost Your Selling Skills
Sales is an art that also involves science. Therefore, a sales representative must have an…