Sales and Marketing What are the Best Pricing and Distribution Strategies for Business Success? A 2022 Firstguide report states that at least 70% of businesses worldwide migrated online in 2021, disrupting the balance in prevalent pricing and distribution strategies.…
Sales and Marketing Omnichannel Marketing: A Comprehensive Guide to Know Everything According to Gartner, 50% of organizations failed to unify engagement channels in 2022, which led to them functioning in silos and resulted in a disconnected…
Sales and Marketing How to Use Brand Storytelling in Marketing: A Complete Guide for 2023 In 2006, when Apple was not in good shape and experiencing a decline in the sale of its Mac computers, it launched a campaign called…
Sales and Marketing What is Meme Marketing and How to Use Memes to Boost Brand Voice Sharing memes is how millennials communicate with each other and that makes meme marketing the bedrock of easily shareable brand-amplifying content. A 2022 Wavemaker report…
Sales and Marketing Is Green Marketing Really Good for Business? If So, How? Green marketing is the practice of promoting products or services that are sustainable and eco-friendly. Companies that invest in green marketing benefit from increased customer…
Sales and Marketing The Ultimate 2023 Guide to Marketing in Metaverse: Best Practices, Examples Metaverse is no longer science fiction but a real possibility. The need to be at the forefront of building this revolutionizing innovation has made the…
Sales and Marketing The Ultimate Guide to Web 3.0 Marketing: Best Strategies & Examples Web 3.0 is a highly personalized user experience with the potential to significantly alter the digital marketing landscape. Businesses, therefore, must start preparing for web…
Sales and Marketing All About Customer Journey Maps and How to Drive Business Using Them A customer’s changing preferences and increased selectivity has driven organizations to put more effort into understanding their target customers in order to ensure them a…
Sales and Marketing What is Go-To-Market Strategy? How Does it Impact Business Growth? A 2020 LinkedIn report states that a whopping 90% of product launches fail every year. The ad-media landscape can easily overwhelm consumers with relentless campaigns…
Sales and Marketing The 4 Best Types of Market Segmentation That Boost Business Growth Before the 1950s, businesses largely focused on creating products according to manufacturing needs. However, during the 1950s, production, and market trends shifted from manufacturing to…
Sales and Marketing What is the Concept of Outbound Marketing and Why is it Popular Every successful marketer knows that outbound marketing is a great approach to turning an inadequate marketing strategy into a successful one. This is because, between…
Sales and Marketing What is Customer Relationship Management and What are its Benefits? To maintain stability in today’s flourishing markets, businesses must focus on nurturing long-term relationships with customers. This is where customer relationship management (CRM) systems play…