Sales and Marketing Why B2B Marketers Need to Embrace Customer Centricity The customer has long been deemed royalty in the world of business-to-consumer (B2C) marketing. Increasingly, the dominion of the buyer is spreading to Business-to-Business (B2B)…
Sales and Marketing What is Customer Centricity? How Can it Benefit Your Business? Companies today place a lot of importance on meeting customers’ expectations. According to Forrester, 95 per cent of CEOs think that offering excellent customer service…
Sales and Marketing How to Become a Sales Manager: Is it a Good Career Path? The quick transition of digital trends has resulted in a hyper-competitive market, forcing companies to develop innovative ways to acquire leads and boost sales. As…
Sales and Marketing How to Become a Marketing Manager Who Can Foster Growth Every business requires sophisticated marketing machinery to communicate its business objectives to customers. With the increasingly short attention span of the average person and rampant…
Sales and Marketing The 5 Best Marketing Podcasts You Should Be Listening to! With more than 160+ million US citizens listening to a podcast at least once in their life, it’s safe to say that podcasts are becoming…
Sales and Marketing 6 Best Books on Sales to Boost Your Selling Skills Sales is an art that also involves science. Therefore, a sales representative must have an artistic flair and practical knowledge to be successful in sales.…
Strategy and Innovation 10 Wrong Pricing Strategies That are Costing Your Brand Money Whether we are making a high-value purchase, such as a car, or picking a T-shirt off the rack, we always look for the price tag…
Learner Stories David Baker Ignited His Company’s Growth With the Kellogg Mastering Sales Program David Baker is a learning machine. Perhaps not coincidentally – he is a sales leader in an industry that utilizes a variety of very sophisticated…