Chapter 6 Get Yourself a Stretch Goal | Measure What Matters by John Doerr - Video

In our Measure What Matters video overview today, we’re diving into Chapter 6 of John Doerr’s groundbreaking book. Thischapter, titled “Get Yourself A Stretch Goal,” explores a concept that is often the differentiator between a good company and a great one: the power of setting seemingly impossible goals. As we delve into stretch goals and their significance, you’ll discover how companies like Google have harnessed this approach to achieve remarkable success.

Measure What Matters Video Overview

John Doerr, the author of “Measure What Matters,” is no stranger to the business world. He’s an influential figure who has worked with some of the most successful companies, and in this chapter, he emphasizes the critical role that stretch goals play in propelling organizations to greatness. These are not your run-of-the-mill objectives; they’re audacious, seemingly unattainable goals that challenge the status quo and push individuals and companies to new heights.

Google’s Example

One of the prime examples that John Doerr highlights in “Measure What Matters” is Google. The tech giant, known for its innovative approach, is no stranger to setting stretch goals. In our video, we’ll explore how Google has harnessed the power of such goals to fuel its meteoric rise. From dominating the search engine market to pioneering self-driving cars, Google’s commitment to stretch goals has been a key factor in its success.

The Impact of Stretch Goals

Stretch goals drive innovation and ambition. It also fosters a culture of continuous improvement. In the video, we’ll discuss how setting these seemingly impossible objectives can transform a company’s culture. And how it motivates employees to think big, take risks, and surpass expectations.

As you watch this video, consider whether your organization has framed its stretch goals and how doing so could be the catalyst for transformative change.

To put the insights from “Measure What Matters” into action and to ensure your business continues to thrive and innovate, it’s essential to understand and apply the principles discussed in this chapter.

Ready to embark on your journey to better business management and goal-setting? Explore our range of business management courses on Emeritus. From strategy development to execution, our courses will help you measure what truly matters and achieve remarkable success.

Watch All the Chapters Now

• Chapter 1 Execution is Everything
• Chapter 2 Focus on the Right Things 
• Chapter 3 When is It Easy to Be Brave 
• Chapter 4 Sense and Simplicity 
• Chapter 5 What Drives Your People 
• Chapter 6 Get Yourself a Stretch Goal 
• Chapter 7 The Antidote to Poor Performance