Chapter 1 Digital Transformation as Strategic Change | The Digital Transformation Playbook - Video

In the fast-paced realm of digital disruption, businesses often find themselves grappling with the challenges of adaptation. Join Hlen Ritchie, a seasoned digital marketing specialist, in this insightful video series as she unravels the essence of “The Digital Transformation Playbook” by David Rogers. This playbook is not just a guide; it’s a strategic reassurance for businesses feeling overwhelmed by the wave of digital change. By the end of this course, you’ll understand the disruption and be empowered to adapt to it, transforming your approach to customers, competition, data, innovation, and value.

Key Takeaways: The Digital Transformation Playbook Gist

– Recognizing the role of new-age customers in the digital landscape

– Rethinking your approach towards competition to stay ahead in the digital race

– Fostering a culture of innovation within your organization

– Understanding the strategic importance of data in driving digital transformation

– Adapting your value proposition to align with the evolving digital demands

As you absorb these key takeaways, you’ll find yourself equipped with the knowledge and strategic mindset needed to navigate the complexities of digital transformation successfully.

Ready to embark on your digital transformation journey? Explore comprehensive online courses on Emeritus, curated to guide you through the intricacies of digital transformation. Equip yourself with the skills and insights necessary to transform your business for the digital age.

Watch All the Chapters Now

• Chapter 1 Digital Transformation as Strategic Change 
• Chapter 2 Rethinking With the Customer Network Model 
• Chapter 3 Customer Network Behaviors and Strategies 
• Chapter 4 The Customer Network Strategy Generator 
• Chapter 5 Rethinking Competition as Coopetition 
• Chapter 6 What is a Platform? 
• Chapter 7 Why Platforms Work 
• Chapter 8 Network Effects and the Platform Business Model Map
• Chapter 9 Organizational Challenges of Rethinking Competition 
• Chapter 10 Rethinking the Role of Data 
• Chapter 11 The Impact of Big Data 
• Chapter 12 Turning Customer Data Into Business Value 
• Chapter 13 The Data Value Generator
• Chapter 14 Organizational Challenges of Rethinking Data 
• Chapter 15 Innovating in a Digital World Through Experimentation 
• Chapter 16 Four Paths to Scaling Up Innovation 
• Chapter 17 Organizational Challenges of Experimentation 
• Chapter 18 Rethinking and Adapting Value Propositions 
• Chapter 19 The Value Proposition Roadmap 
• Chapter 20 Are You Ready for Transformation?