Chapter 2 Rethinking With the Customer Network Model | The Digital Transformation Playbook - Video

In the ever-evolving digital transformation landscape, understanding the nuances of customer engagement is pivotal. In this insightul video, we explore the principles outlined in “The Digital Transformation Playbook” by David Rogers, particularly focusing on Chapter 2: Rethinking With the Customer Network Model.

The Digital Transformation Playbook

The Digital Transformation Playbook, penned by renowned author David Rogers, serves as a compass for navigating the complexities of the digital era. In Chapter 2, titled “Rethinking With the Customer Network Model,” Rogers delves into the shifting dynamics of customer interaction, emphasizing the importance of bidirectional communication and the role of customers as influencers.

Understanding the Customer Network Model

In today’s digital age, one-way communication strategies with customers must be updated. The Customer Network Model, as outlined in the playbook, reimagines the relationship between businesses and consumers. This model recognizes customers’ active and influential role in the marketing ecosystem. By understanding and embracing this shift, businesses can redefine their approach to engagement.

Key Takeaways From Chapter 2

As we dissect Chapter 2, viewers will gain insights into redefining their strategies for engaging with customers. The playbook introduces innovative concepts that empower businesses to leverage the customer network for mutual benefit. From identifying influencers to fostering meaningful connections, this chapter is a game-changer for anyone aiming to thrive in the digital landscape.

Unlocking the Power of Digital Transformation

“The Digital Transformation Playbook” is not just a guide; it’s a roadmap to success in the digital age. Whether you are a business professional, entrepreneur, or someone eager to stay ahead in the digital realm, this video provides actionable strategies and real-world examples to navigate the complexities of the digital landscape.

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Watch All the Chapters Now

• Chapter 1 Digital Transformation as Strategic Change 
• Chapter 2 Rethinking With the Customer Network Model 
• Chapter 3 Customer Network Behaviors and Strategies 
• Chapter 4 The Customer Network Strategy Generator 
• Chapter 5 Rethinking Competition as Coopetition 
• Chapter 6 What is a Platform? 
• Chapter 7 Why Platforms Work 
• Chapter 8 Network Effects and the Platform Business Model Map
• Chapter 9 Organizational Challenges of Rethinking Competition 
• Chapter 10 Rethinking the Role of Data 
• Chapter 11 The Impact of Big Data 
• Chapter 12 Turning Customer Data Into Business Value 
• Chapter 13 The Data Value Generator
• Chapter 14 Organizational Challenges of Rethinking Data 
• Chapter 15 Innovating in a Digital World Through Experimentation 
• Chapter 16 Four Paths to Scaling Up Innovation 
• Chapter 17 Organizational Challenges of Experimentation 
• Chapter 18 Rethinking and Adapting Value Propositions 
• Chapter 19 The Value Proposition Roadmap 
• Chapter 20 Are You Ready for Transformation?