Sales and Marketing

Sales and Marketing Course by -

Sales and Marketing

What is the Concept of Outbound Marketing and Why is it Popular

Every successful marketer knows that outbound marketing is a great approach to turning an inadequate marketing strategy into a successful one. This is because, between…

Sales and Marketing Course by -

Sales and Marketing

How Green Marketing Helps Brands Build Loyalty While Saving the Planet

With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result,…

Sales and Marketing Course by -

Sales and Marketing

Is Inbound Marketing the Strategy You Need to Boost Sales?

As businesses go digital, a variety of marketing avenues and techniques continue to emerge. Among them, inbound marketing takes a content-intensive approach to attract customers.…

Sales and Marketing Course by -

Sales and Marketing

What is Customer Relationship Management and What are its Benefits?

To maintain stability in today’s flourishing markets, businesses must focus on nurturing long-term relationships with customers. This is where customer relationship management (CRM) systems play…

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Sales and Marketing

Why B2B Marketers Need to Embrace Customer Centricity

The customer has long been deemed royalty in the world of business-to-consumer (B2C) marketing. Increasingly, the dominion of the buyer is spreading to Business-to-Business (B2B)…

Sales and Marketing Course by -

Sales and Marketing

What is Customer Centricity? How Can it Benefit Your Business?

Companies today place a lot of importance on meeting customers’ expectations. According to Forrester, 95 per cent of CEOs think that offering excellent customer service…

Sales and Marketing Course by -

Sales and Marketing

How to Become a Sales Manager: Is it a Good Career Path?

The quick transition of digital trends has resulted in a hyper-competitive market, forcing companies to develop innovative ways to acquire leads and boost sales. As…

Sales and Marketing Course by -

Sales and Marketing

How Can a CMO Program Help Professionals Drive Organizational Growth

A Chief Marketing Officer (CMO) builds and facilitates a stronger relationship between the enterprise and its consumers. Now growing beyond the marketing and advertising roles,…

Sales and Marketing Course by -

Sales and Marketing

How to Become a Marketing Manager Who Can Foster Growth

Every business requires sophisticated marketing machinery to communicate its business objectives to customers. With the increasingly short attention span of the average person and rampant…

Sales and Marketing Course by -

Sales and Marketing

Top 15 Highest Paying Marketing Jobs to Switch to Your Next Role

Marketing has become a billion-dollar industry thanks to companies focusing on omnichannel marketing. Moreover, brands are also hopping on the latest trends like marketing automation,…

Sales and Marketing Course by -

Sales and Marketing

The 5 Best Marketing Podcasts You Should Be Listening to!

With more than 160+ million US citizens listening to a podcast at least once in their life, it’s safe to say that podcasts are becoming…

Sales and Marketing Course by -

Sales and Marketing

6 Best Books on Sales to Boost Your Selling Skills

Sales is an art that also involves science. Therefore, a sales representative must have an artistic flair and practical knowledge to be successful in sales.…

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