According to a recent McKinsey survey, 83 percent of CEOs named marketing the major driving force behind their company’s growth. As one of the most lucrative career paths today, marketing is at the forefront of business strategies and practices. If you are targeting career growth within a profession as diverse as this, it is important to keep track of what is the highest paying marketing job today. Let’s look at eight of those options.
What are the Highest Paying Marketing Jobs?
Being a highly sought-after profession, experienced marketers are quite well-paid. Here is our selection of the top eight highest paying jobs in marketing.
Note: All salaries mentioned below are annual figures and in USD. Only a range is available as the exact amount will vary based on seniority and experience.
1. Corporate Communications Director
A corporate communications director oversees branding across public platforms and is responsible for building a positive corporate brand. They implement effective marketing communication strategies and collaborate with executive leaders of the company to develop the company’s mission.
Salary Range: $105,651 to $130,607
2. Marketing Research Director
Marketing research directors are marketing professionals who are responsible for handling the market research department. They supervise the company’s research practices and have a deep-rooted knowledge of marketing development functions.
Salary Range: $167,508 to $204,746
3. Director of Email Marketing
An email marketing director develops and implements email marketing strategies to enhance brand awareness and connect with customers. They usually manage creative and analytics teams to create and optimize successful email campaigns.
Salary Range: $58,000 to $161,000
4. Director of Digital Marketing
They are generally responsible for overseeing the overall digital media strategy of the company. This includes working closely with digital teams and implementing marketing strategies to enhance brand awareness. The job role requires an in-depth knowledge of modern marketing practices and a passion for digital technologies.
Salary Range: $158,633 to $205,652
5. Content Marketing Director
As the name suggests, these professionals handle the content aspect of the company’s marketing strategy. This includes content, strategy, planning, development, and scheduling. They have a detailed understanding of a wide variety of content marketing mediums across both print and digital.
Salary Range: $174,700 to $216,100
6. Product Marketing Manager
The primary goal of a product marketing manager is to initiate the demand for a product by developing effective marketing campaigns. This leadership position is responsible for creating and distributing key promotional campaigns that enhance the branding of the product.
Salary Range: $121,813 to $156,293
7. Demand Generation Manager
These senior marketing professionals are experts in executing demand-generation programs and fine-tuning customer experiences. They apply strategic knowledge and marketing tactics to drive awareness around new products or services.
Salary Range: $82,410 to $105,971
8. Brand Marketing Manager
They work on the brand strategy ensuring that all its services, marketing, and advertising campaigns are aligned with the company’s image. This role demands a combination of both creative and technical knowledge in marketing.
Salary Range: $63,983 to $95,112
Marketing Directors v/s Managers Salary
Now that you have a better idea about what the highest paying marketing jobs are, let’s unlock the main differences between the pay scale of a marketing manager and a marketing director. The median annual wage for a marketing manager in the US is $135,030. Whereas, a marketing director in the US would attract a median annual wage of $175,211. The salary, however, is likely to vary based on the scale of your organization, location, and experience.
Frequently Asked Questions
1. What Marketing Company Pays the Highest Salary?
Oracle, DSIYS, Accenture, and Deloitte are among the top companies that offer high paying marketing jobs.
2. What is the Highest Paying Entry-Level Marketing Job?
An email marketing specialist has an average annual salary of $54,456, which is among the highest paying entry-level marketing job positions.
3. What Marketing Jobs are in Demand?
Social media and content specialists, marketing analysts, and search engine marketing specialists are some of the most in-demand marketing jobs.
Now that you know what is the highest paying marketing job, develop a better understanding of what marketing is and choose from the best certificate courses in marketing and digital marketing online courses curated by experts from globally renowned universities.
By Neha Menon
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