Top 20 Marketing Job Descriptions: Know Popular Roles and Skills

According to the Digital Marketing Trends 2023 report by Galactic Fed, marketing strategies should be agile to adapt to the changing trends. Therefore, organizations are hiring marketing experts who can implement the latest trends effectively. Marketers thus need a diverse skill set and hands-on experience with marketing automation tools. This blog lists the top 20 in-demand marketing careers and marketing job descriptions to help you understand the duties, skills, and qualifications for different marketing roles.

Let’s see the top marketing careers for 2024 and examples of marketing job descriptions.

1. Digital Marketing Manager

A digital marketing manager job description involves increasing online visibility and boosting website traffic through digital ads. One should be able to run digital marketing campaigns, including social media, email marketing, content marketing and Pay-Per-Click (PPC) campaigns. Additionally, managers in this role must analyze market trends and use web analytics tools to monitor campaign performance and prepare reports. Moreover, the ideal candidate should have three-plus years of experience in digital strategy and campaign management, and A/B testing.

2. Content Marketing Manager

A content marketing manager collaborates with a content editor to create, edit, and manage Business-to-Business (B2B) content for various channels to increase brand visibility and engagement. These marketing jobs involve conducting market research, competitor analysis, and interviews to create and optimize content strategies. Content managers also prepare content calendars for different platforms. The candidate should have five or more years of experience in content creation for SaaS companies and a proven track record in writing product-led content.

ALSO READ: Top 10 Digital Marketing Trends 2024: Your Guide to Success

3. Social Media Manager

The social media marketing manager job description involves strategizing and executing social media marketing campaigns to boost brand awareness and engagement. They manage and track the performance of social media campaigns on Facebook, Instagram, X, LinkedIn, and YouTube. To excel at this job, one should stay updated with the latest social media trends and tools. This role also requires collaborating with copywriters, graphic designers, and marketing and sales teams to brainstorm and implement social media campaigns. A Master’s in Marketing or Communications and at least three years of experience heading social media strategies is needed.

4. Marketing Analyst

A marketing analyst creates and tracks metrics to evaluate the performance of marketing campaigns. Moreover, they analyze market trends and consumer behavior to provide data-driven insights. The role also involves creating and managing marketing automation workflows, and managing Customer Relationship Management (CRM) databases. Marketing job descriptions for an analyst require technical skills such as marketing automation, data reporting, and advanced analytics. Such marketing roles also demand know-how of analytics tools like Salesforce, Google Analytics, Netsuite, Hubspot, and Tableau. 

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5. Brand Manager

Brand marketing job descriptions seek professionals to create effective marketing strategies to increase brand awareness and lead generation. The key responsibilities of a brand marketing manager are conducting market research and competitor analysis to prepare strategies. They also do brand positioning and storytelling and create a brand voice and messaging narrative. A brand marketing manager role requires five to seven years of experience in brand management or a customer-facing role. You should also be skilled in marketing communications, community management, and social media management.

6. SEO Specialist

The primary responsibility of an SEO specialist is ideating, developing, and executing SEO strategies to improve Search Engine Page Results (SERP) rankings and increase organic traffic to the website. They do short-tail and long-tail keyword research for content creation and optimization. Moreover, SEO specialists also use SEO tools like SEMrush, Ahrefs, SurferSEO, Google Analytics, and Moz to monitor website performance. This role requires at least three years of experience in keyword research and on-page and off-page optimization. Moreover, SEO specialists should know technical SEO concepts such as indexing, crawling, and site architecture.

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7. Product Marketing Manager

Product marketing managers create product awareness through campaigns. The duties include creating a Go-to-Market (GTM) strategy for product positioning in the market, collaborating with sales and product management teams to understand product features and implement effective strategies. Therefore, product marketing job descriptions list market research, strategic planning, data analysis, and storytelling skills. 

8. Email Marketing Manager

The email marketing manager role primarily requires ideating, planning, and deploying email campaigns for prospects and cold outreach. These campaigns should align with the overall marketing objectives. They also monitor and analyze click rates and overall campaign performance using email automation and analytics tools like MailChimp and Klaviyo. This role requires a minimum of three years of experience as an email marketing specialist, along with collaboration and data analytics skills.

9. Marketing Director/VP

As a marketing director or vice president, you lead marketing campaigns for customer acquisition and growth. This role also involves creating digital strategies for all channels and defining Key Performance Indicators (KPIs) to measure and optimize marketing strategies. Moreover, those in this senior role also have to train and manage a team of 20+ digital marketing professionals. This role demands 10+ years of experience in digital marketing. The ideal candidate should have strategic development, web analytics, and stakeholder management skills.

10. Growth Hacker

A growth hacker’s job responsibilities include developing and executing growth strategies, identifying and filling gaps in the content funnel, deploying campaigns to improve conversion, and creating and managing SEO roadmaps. Growth hacker marketing job descriptions demand proficiency in webflow, marketing automation, and SEO tools.

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11. Content Strategist 

The content strategist role involves planning and executing content strategy to increase brand visibility and engagement. They carry out keyword research, conduct a content audit, integrate SEO practices, uphold brand guidelines, and research the preferences and behavior of the target audience. This role requires a degree in marketing, communications, or journalism. 

12. Event Marketer

The event marketer is responsible for event planning and management, budget management, planning logistics, and distributing marketing materials. This role also involves gathering leads at events, coordinating with vendors, and stakeholder management. It requires a minimum of two years of experience in marketing or event planning. Moreover, they need project management, communication, problem-solving, and organizational skills. 

13. Demand Generation Manager 

Demand generation managers lead demand generation strategies, work on advertising campaigns, and conduct A/B testing to boost conversion optimization rate and generate revenue for the business. This role requires experience in PPC campaigns, Google Analytics, email marketing, and data analytics.

14. Performance Marketing Specialist 

Experts in this role plan and execute paid digital advertising strategies such as social media marketing, and affiliate marketing. This job requires experience in running and managing Google Ads, Facebook Ads, and LinkedIn Ads to increase website traffic. Moreover, performance marketing specialists also implement A/B testing to boost conversion rate. One needs at least three years of experience in digital marketing for this role.

15. Creative Director 

Leading a team of copywriters and designers and launching creative campaigns to increase brand engagement falls under the aegis of creative director marketing jobs. The role requires evaluating market trends and customer insights to create effective marketing strategies. Professionals need eight or more years of experience in heading brand campaigns.

16. Public Relations (PR) Manager

A PR manager leads strategic communication activities and campaigns. This includes media outreach, writing press releases, influencer outreach, employer branding, and identifying and mitigating reputational risks. The PR manager requires at least five years of experience in PR or communications. One should also have excellent communication skills and business acumen.

17. Inbound Marketing Manager

The key role of an inbound marketing manager is to create and manage content assets such as blogs, e-books, guides, and podcasts to make customers move ahead in the marketing funnel. This job also involves tracking and nurturing leads, and managing website content optimization.

18. Community Manager

As a community manager, one creates, nurtures, and manages online communities for the company. The main responsibility is to understand user behavior, pain points and queries and engage with them to ensure customer satisfaction. 

19. Content Creator 

Content creator marketing job descriptions demand professionals adept in creating media content in different formats, such as scripts for videos, memes, blogs, marketing emails, and brochures. They also research market trends, especially on social media, and suggest and execute creative content ideas that align with the organization’s goals and messaging. The popular skills required for this role are storytelling, design and visualization, communication, writing, and editing.

20. Convert Rate Optimization (CRO) Manager

CRO manager marketing job descriptions focus on creating and implementing digital marketing strategies for lead conversion and customer acquisition. Moreover, they understand customers’ behavior to optimize a conversion funnel and increase campaign or ad clicks and landing page visits. Their key responsibility is to improve user experience. This role also involves leveraging A/B testing and optimizing mobile and website elements such as landing pages and forms to boost conversion rates. Candidates must have three to five years of experience in CRO, digital marketing, or marketing analytics. Moreover, they should be skilled in user research, data analysis, content optimization, and reporting.

As marketing job trends evolve, hiring requirements also change. However, marketing job descriptions and responsibilities usually overlap for many roles. Therefore, to become a holistic marketing expert, stay updated with the latest marketing trends, and learn in-demand skills, such as email marketing, SEO, and PPC campaigns. Emeritus’ online marketing courses help you acquire these skills and gain practical experience to advance your marketing career.

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