digital marketing

What is Accessible Marketing? Why is it Relevant for Businesses Today? | Online Digital Marketing Course

Digital Marketing

What is Accessible Marketing? Why is it Relevant for Businesses Today?

According to Forbes, as of 2022, only 3% of the internet was accessible to people with disabilities such as impaired dexterity, vision, or hearing. This…

Top 5 SEO Books That Must be on Your Reading List | Online Digital Marketing Course

Digital Marketing

Top 5 SEO Books That Must be on Your Reading List

Search engines hold the key to business success because most online experiences begin with a search query. When it comes to search results, 92.58% of…

What is Social Media Optimization and Why Does it Matter for Your Business? | Online Digital Marketing Course

Digital Marketing

What is Social Media Optimization and Why Does it Matter for Your Business?

According to a recent survey by consulting firm McKinsey, 50% of consumers who had a bad experience with a company said they would openly complain…

Choose From the Top A/B Testing Tools For Best User Experiences | Online Digital Marketing Course

Digital Marketing

Choose From the Top A/B Testing Tools For Best User Experiences

No one-size-fits-all formula works when it comes to designing an optimal website. Each company is different and has specific sets of customers with unique requirements.…

9 Ways to Make SEO and PPC Work Together to Boost Your Traffic | Online Digital Marketing Course

Digital Marketing

9 Ways to Make SEO and PPC Work Together to Boost Your Traffic

Imagine that you are throwing a party. You cook, clean, and decorate your house. Finally, you put the music on and wait for your guests…

Top 10 Influencer Marketing Trends That We’ll See in 2023 | Online Digital Marketing Course

Digital Marketing

Top 10 Influencer Marketing Trends That We’ll See in 2023

On March 8, 2017, Microsoft launched its Make What’s Next campaign to encourage young girls to pursue careers in Science, Technology, Engineering, and Math (STEM),…

Digital Marketing

What is Online Reputation Management? Top 5 Steps to Build a Positive Brand Image

A survey conducted by Statista showed that nearly 70% of consumers read one to six client reviews before making a purchase online. Given the stock…

Top 5 Content Marketing Tools for Boosting Your Online Presence | Online Digital Marketing Course

Digital Marketing

Top 5 Content Marketing Tools for Boosting Your Online Presence

If you produce content for a living to promote your business’s brand and increase traffic, leads, and sales, you are aware of the challenges involved.…

A Comprehensive List of the Best Demand Generation Tools of 2023 | Online Digital Marketing Course

Digital Marketing

A Comprehensive List of the Best Demand Generation Tools of 2023

Many misconceptions surround the usefulness of demand generation tools: The most common one being that these tools are just quick fixes or stopgap marketing measures…

What Does an Email Marketer do? Does it Affect Business Success? | Online Digital Marketing Course

Digital Marketing

What Does an Email Marketer do? Does it Affect Business Success?

Around 2.4 billion emails get sent every second, says a 2022 Techjury report. That amounts to a whopping 74 trillion emails every year! At a…

A 2023 Guide to Email Marketer Salaries: Top Companies and Job Types | Online Digital Marketing Course

Digital Marketing

A 2023 Guide to Email Marketer Salaries: Top Companies and Job Types

Email is perhaps the only mode of communication from the past decade that has stayed robustly relevant amid the ongoing digital revolution. Unlike social media…

10 Online Digital Marketing Courses for You in 2023 | Online Digital Marketing Course

Digital Marketing

10 Online Digital Marketing Courses for You in 2023

Digital marketing was once a skill only a select group of professionals possessed; it has now become ubiquitous and integral to marketing as a whole.…

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