Chapter 1 It’s Not Hard to Make Things Go Viral | Contagious by Jonah Berger - Video

What makes something go viral? What drives us to share a piece of news, an idea, a product, or a service? Is it a mere accident, luk, or a series of fortunate or unfortunate coincidences? Not quite, argues a Wharton Professor of Marketing! In the groundbreaking book, Contagious by Jonah Berger, he explores the fascinating science behind virality and the key principles that can make anything wildly popular.

Chapter 1: It’s Not Hard To Make Things Go Viral

In this captivating chapter, Jonah Berger dispels the myth that making things go viral is a stroke of luck. He stresses that everything has the potential to go viral with some well-planned marketing and execution. Berger’s insights shed light on why certain ideas, products, and content spread like wildfire while others go unnoticed.

Berger’s research outlines six principles that drive contagiousness: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Understanding these principles is like having a secret formula to create content that resonates with people and compels them to share.

Key Takeaways from Chapter 1: Contagious by Jonah Berger

• Social Currency: Berger discusses how people share things that make them look good to others. Learn how to create content that enhances one’s social currency.
• Triggers: Discover how to tie your product or idea to prevalent environmental triggers, ensuring it’s top of mind when people need it.
• Emotion: Emotions play a significant role in sharing. Find out how to evoke the right emotions in your audience.
• Public: Learn how to make your product or idea more visible to encourage sharing.
• Practical Value: Understand the importance of offering practical value to your audience, making your content both shareable and useful.
• Stories: Stories are the glue that holds information together. Uncover the power of storytelling in making content contagious.

Whether you’re a marketer, business owner, or content creator, “Contagious” is a must-read. Unlock the secrets of making your ideas and products spread like wildfire and capture the attention of your target audience. Learn how to craft content that people can’t help but share, ultimately driving your message, product, or service to new heights.

Explore the world of virality with Jonah Berger and “Contagious.” And if you’re eager to further your knowledge, consider our digital marketing courses on Emeritus. Master the strategies and techniques that can help you achieve viral success in the competitive digital landscape.

Watch All the Chapters Now

• Chapter 1 It’s Not Hard to Make Things Go Viral 
• Chapter 2 The Power of Word-Of-Mouth
• Chapter 3 Build Social Influence Through Social Media 
• Chapter 4 Virality is Made, Not Born 
• Chapter 5 How to Mint Social Currency 
• Chapter 6 Does Your Customer Have the Insider Edge? 
• Chapter 7 Get ’Em Pumped Up 
• Chapter 8 Build Your Own Trojan Horse