Chapter 8 Build Your Own Trojan Horse | Contagious by Jonah Berger - Video

Discover the secrets of making your content go viral with this Contagious quick summary video. This episode delves into Chapter 8 of Jonah Berger’s Build Your Own Trojan Horse. Human beings thrive on telling and listening to stories, and in this chapter, we’ll explore how to craft compelling narratives that link to your product or idea. If you’re eager to learn the art of crafting contagious stories and making your content spread like wildfire, keep watching.

Key Takeaways: Build Your Own Trojan Horse

In this chapter, Jonah Berger explores the concept of “Trojan Horses” in marketing. Just as the Greeks used the iconic wooden horse to infiltrate the city of Troy, businesses can use storytelling as their Trojan Horse to gain access to the hearts and minds of their audience. You’ll learn how to create narratives that wrap your message in a captivating story, making it easier for people to engage with and share your content.

The Science of Contagious Stories

Berger delves into the psychology behind why some stories go viral while others fall flat. By understanding the principles of contagiousness, you can make your content irresistible. Learn how emotions, practical value, and social currency are pivotal in creating content that spreads like wildfire.

Contagious Quick Summary

This video is your shortcut to understanding the key principles of creating contagious content. Whether you’re a marketer, content creator, or business owner, learning the art of storytelling, as explained in “Contagious” can transform your approach to reaching your audience. You’ll gain insights that will make your message infectious and spread like wildfire.

Now, it’s your turn to create content that’s not only compelling but also contagious. Implement the strategies from “Build Your Own Trojan Horse” to take your storytelling to the next level.

Explore our digital marketing courses on Emeritus and learn how to apply these principles in real-world scenarios. Take advantage of this opportunity to supercharge your marketing skills!

Watch All the Chapters Now

• Chapter 1 It’s Not Hard to Make Things Go Viral 
• Chapter 2 The Power of Word-Of-Mouth
• Chapter 3 Build Social Influence Through Social Media 
• Chapter 4 Virality is Made, Not Born 
• Chapter 5 How to Mint Social Currency 
• Chapter 6 Does Your Customer Have the Insider Edge? 
• Chapter 7 Get ’Em Pumped Up 
• Chapter 8 Build Your Own Trojan Horse