Chapter 3 Build Social Influence Through Social Media | Contagious by Jonah Berger - Video

Welcome to this captivating summary of “Contagious” by Jonah Berger, where we delve deep into Chapter 3: Building Social Inflence Through Social Media. In today’s digital age, information floods the online world. So, how can you make your product or idea stand out and truly become contagious?

Contagious Summary: Unleashing the Power of Social Influence

In the era of viral videos, trending hashtags, and ever-scrolling news feeds, simply putting your content out there is not enough. Jonah Berger emphasizes in his book “Contagious” that creating a buzz on social media involves pulling people in through social influence rather than pushing your message. Furthermore, it entails understanding the science behind why some ideas go viral while others fade into obscurity.

Embracing the Influence of Social Currency

In today’s hyper-connected world, social currency holds immense value. People prefer to share content that not only makes them look good but also makes them feel special. “Contagious” unveils the secrets of crafting content that enhances the social currency of those who share it, ultimately increasing the likelihood of your message going viral.

While exploring the intriguing concepts in “Contagious” by Jonah Berger, bear in mind that achieving success on social media is not about shouting the loudest. It’s about comprehending human behavior, psychology, and the triggers that render your content contagious.

So, if you’re ready to unleash the true potential of your digital marketing strategy, take the next step by exploring our comprehensive digital marketing courses on Emeritus.

Watch All the Chapters Now

• Chapter 1 It’s Not Hard to Make Things Go Viral 
• Chapter 2 The Power of Word-Of-Mouth
• Chapter 3 Build Social Influence Through Social Media 
• Chapter 4 Virality is Made, Not Born 
• Chapter 5 How to Mint Social Currency 
• Chapter 6 Does Your Customer Have the Insider Edge? 
• Chapter 7 Get ’Em Pumped Up 
• Chapter 8 Build Your Own Trojan Horse