Chapter 2 The Power of Word-of-Mouth | Contagious by Jonah Berger - Video

In the world of marketing and advertising, achieving success and turning your product into the next big thing is a constant challene. But what if there was a way to make your product so irresistible that it spreads like wildfire, organically? That’s precisely what Jonah Berger explores in his captivating book, “Contagious.” In this Quick Overview of Contagious, we’ll delve into the fascinating insights from Chapter 2: “The Power of Word-Of-Mouth.”

The Power of Word-Of-Mouth

Jonah Berger’s “Contagious” is a thought-provoking exploration of what truly makes a product contagious. While well-designed ad campaigns certainly grab attention, Berger argues that there’s something even more potent at play – the power of word-of-mouth. This chapter unravels why this age-old strategy is, in fact, the most effective advertising tool available.

Key Insights from Chapter 2: Quick Overview of Contagious

In Chapter 2 of “Contagious,” Berger delves deep into the psychological underpinnings of why word-of-mouth is so powerful. He uncovers several key insights:

1. Social Currency

People like to share things that make them look good. If your product or idea enhances a person’s social standing, they’re more likely to spread the word.

2. Triggers

Certain things in our environment can act as triggers, reminding us to talk about a particular product or idea. Understanding these triggers is a vital aspect of creating contagious content.

3. Emotion

Emotion plays a significant role in sharing. Content that evokes strong emotions is more likely to be shared and discussed.

4. Public Visibility

Products visible to others are more likely to be discussed. Think about Apple’s iconic logo on the back of a MacBook – it’s a conversation starter.

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Watch All the Chapters Now

• Chapter 1 It’s Not Hard to Make Things Go Viral 
• Chapter 2 The Power of Word-Of-Mouth
• Chapter 3 Build Social Influence Through Social Media 
• Chapter 4 Virality is Made, Not Born 
• Chapter 5 How to Mint Social Currency 
• Chapter 6 Does Your Customer Have the Insider Edge? 
• Chapter 7 Get ’Em Pumped Up 
• Chapter 8 Build Your Own Trojan Horse