Chapter 15 Innovating in a Digital World Through Experimentation | Digital Transformation Playbook - Video

In this exclusive Digital Transformation Playbook chapter overview by David Rogers, we delve into Chapter 15: Innovating in a Digitl World Through Experimentation. In this pivotal chapter, Rogers illuminates the seamless innovation opportunities the digital age presents. Exploring seven key principles, he guides you through effective testing, ensuring that you embrace experimentation and derive maximum value from it.

Digital Transformation Playbook Chapter Overview

David Rogers underscores the significance of experimentation in our rapidly evolving digital landscape. As technology reshapes industries, the ability to innovate becomes paramount. In this chapter, Rogers provides a comprehensive playbook for navigating the intricacies of digital innovation through experimentation.

Key Takeaways

• Seven Principles for Cost-Effective Experimentation: Rogers shares invaluable insights into executing cost-effective experiments. Learn how to test ideas efficiently without draining resources, allowing for strategic allocation of budgets.
• Customer-Centric Innovation: Discover how to keep your focus razor-sharp on the customer. Rogers emphasizes the importance of aligning experimentation with customer needs, ensuring your innovation efforts resonate with your target audience.
• Building Leverage From Fast Iterations: Speed is of the essence in the digital realm. Explore how to harness the power of fast iterations, leveraging the agility digital platforms offer to swiftly refine and optimize your innovations.

After absorbing the wisdom shared in this chapter overview, you’ll be equipped with the knowledge to navigate the complexities of digital innovation with confidence and strategic prowess.

Are you ready to dive deeper into the world of digital transformation? Explore online courses on Emeritus and elevate your understanding of digital innovation, experimentation, and strategic transformation. The digital future awaits—seize the opportunity to lead the way.

Watch All the Chapters Now

• Chapter 1 Digital Transformation as Strategic Change 
• Chapter 2 Rethinking With the Customer Network Model 
• Chapter 3 Customer Network Behaviors and Strategies 
• Chapter 4 The Customer Network Strategy Generator 
• Chapter 5 Rethinking Competition as Coopetition 
• Chapter 6 What is a Platform? 
• Chapter 7 Why Platforms Work 
• Chapter 8 Network Effects and the Platform Business Model Map
• Chapter 9 Organizational Challenges of Rethinking Competition 
• Chapter 10 Rethinking the Role of Data 
• Chapter 11 The Impact of Big Data 
• Chapter 12 Turning Customer Data Into Business Value 
• Chapter 13 The Data Value Generator
• Chapter 14 Organizational Challenges of Rethinking Data 
• Chapter 15 Innovating in a Digital World Through Experimentation 
• Chapter 16 Four Paths to Scaling Up Innovation 
• Chapter 17 Organizational Challenges of Experimentation 
• Chapter 18 Rethinking and Adapting Value Propositions 
• Chapter 19 The Value Proposition Roadmap 
• Chapter 20 Are You Ready for Transformation?