Product Management Who is a Technical Product Manager? A Complete Guide A technical product manager is essential for bringing together business goals and technical expertise. They connect the dots between what customers need and what is…
Product Management How Does a CPO Manage a Product Portfolio? The Chief Product Officer (CPO) plays an increasingly critical role in a world where future success hinges on present-day innovation. Over the past decade, there…
Product Management 5 Important Reasons for Enrolling in Kellogg Product Management Program Product management is not just about building products. It is about driving innovation, understanding customer needs, and delivering value. This is probably why Product Managers…
Product Management How Snigdha Sukhavasi Transitioned From Marketing to Product Management For Snigdha Sukhavasi, the world of marketing had been home for over a decade. After working across various aspects of marketing, such as content, communications,…
Product Management Level up Your Product Manager Interview Skills: All You Need to Know All of us are familiar with the challenges of landing a job in today’s competitive landscape, product management is no different. The lack of favorable…
Product Management Product Leaders: Why do We Need Them? Here’s Why The role of product management has evolved significantly in the recent past, giving rise to a distinct leadership function known as product leadership. Traditionally, a…
Product Management Why Transitioning to a Product Manager Role is Tougher Than You Think This blog is about why moving into a product manager role is not as easy as most people anticipate it to be. However, let’s start…
Product Management Why is the Product Lifecycle Important? As a kid, racing home from whatever we were doing to see who might have called our landline was a high point of the day.…
Product Management PIM/DAM: All Core Differences and Benefits You Need to Know Online retailers today sell products across multiple channels. To do so seamlessly, it is necessary to efficiently manage their product and marketing information. However, many…
Cybersecurity Decoding What is Product Differentiation: The Ultimate Guide Have you ever wondered how Apple makes its products stand out from the competition? What prompts consumers to invest in premium-priced iPhones or Macs willingly?…
Product Management How to Leverage AI for Product Management in 6 Easy Steps Every product has to navigate a tricky landscape while launching in India. Given the scale of competition on offer, there is no scope for mistakes.…
Product Management Everything You Need to Know to be in the Revolutionary Product Operations Team A firestorm of debate has raged within the product management community in the last few years over a shift in the product management department. It…