Digital Marketing Courses

The process of advertising products and services through digital media, social media platforms, and digital technologies is known as digital marketing. It refers to any online marketing that is done via the use of digital devices and the internet. From elaborate automated email communication to something as simple as an Instagram post or a blog on a company’s website, digital marketing efforts can take numerous shapes. You can enhance your digital marketing skills by taking up a digital marketing certification course.

Digital marketing is an extensive field with plenty of interesting opportunities, it is growing at a rate of 30% in India annually. There are over 170k+ open job roles in the field of Digital Marketing in India. To success in Digital marketing from the path of an intern to the CMO, you can follow a path as mentioned below:

• Intern > Executive > Assistant > Manager > Director > Vice President > Chief Marketing Officer

Here are some of the common job titles in digital marketing:

1. Digital marketing manager
2. SEO/SEM Specialists
3. Content Strategist
4. E-Commerce Specialist
5. Social Media Marketing Manager
6. Brand Marketing Expert
7. Digital Project Managers
8. Digital Marketing Analyst
9. Visual Designers
10. Account Manager
11. Content Writer

Digital marketing is an important channel for any organisation, a way to reach its customers through various marketing tactics done online. It allows organisations to reach customers at different stages of their path to purchase, its become an effective medium to build & establish brands, create top of the mind awareness (TOMA) and it allows marketers to minutely track all their efforts using a variety of metrics and KPIs to generate customer insights. It’s thus crucial to gain a comprehensive understanding about digital marketing to increase traffic, attract more clients, raise brand awareness, and reach a larger audience.

Types of Digital Marketing

• Content Marketing
  • Refers to the creation of content such as blogs, posts, brochures, videos, mailers and more
• Search Engine Optimisation
  • Is a way of creating content that will be highly ranked by search engines like Google which then help in ranking your page high in the search engine results page (SERP).
• Social Media Marketing
  • Is a way of marketing where brands can use social media channels to engage with their customers and to use it as an extension of their brand identity
• Pay-per-Click or Search Engine Marketing
  • Refers to paid advertisements that you typically see on the top of the page of search results
• Email Marketing
  • Is a way for companies to reach their audiences and it can be used to promote products, content, sales, events or to have audiences visit the company’s website
• Mobile Marketing
  • A way of reaching your audiences through their smartphones or tablets and having your company’s collaterals & campaigns optimised for mobiles
• Marketing Analytics
  • Refers to the data tracked by marketers across various metrics such as CTR (Click Through Rate) to determine the success of a campaign & generate customer insight
• Affiliate Marketing
  • Is a way of promoting your organisations products via other organisations or individuals like influencers
• Video Marketing
  • Refers to using any form of video content that organisations use to market their offerings, build awareness for their digital channels or to reach their audiences
• Display Advertising
  • Is an advertising medium that uses banners, images, texts and audio on publisher websites such as Google Display Network

Digital Marketing is hence a rich, dynamic field with newer ways of using this medium being discovered by organisations every day. It is difficult to gain in-depth understanding about each type of digital marketing, but the key to an efficient digital marketer is to understand the foundational concepts of all these types to be able to create comprehensive and 360 degree digital strategies.

We bring to you intermediate to advances digital marketing courses from the world’s most reputed universities with curriculum designed by their world class faculty in the field of digital marketing. Irrespective of what stage of your career you are in, upskilling in digital marketing will help you stay ahead of the competition and a mile ahead of everyone. Enrol today, to begin your digital learning journey.

Our programmes enable participants to reimagine marketing in the digital era, understand the impact of the internet on consumers and their behaviour, leverage new technologies to attract customers, and more.

Emeritus India offers an array of certification courses in digital marketing in partnership with different top institutes. These courses are designed for digital marketing professionals at different  stages of their career, whether they want to understand how to better create digital strategies for their organisation, learn how to grow their own business or return to work post a career break.

Here are the certification courses:

• Digital marketing and analytics
• Professional certificate programme in digital marketing
• Certificate programme in digital marketing
• Certificate programme in digital marketing and applied analytics