Sales and Marketing Courses

Successful marketers understand the business’s market exhaustively, choose the customers discreetly, and deliver maximum value to the audience. These leading marketers also go on to boost profits by targeting the right segments, building high-value brands, and devising innovative marketing strategies with the support of digital technologies. If you also want to become an unconventional marketer, sign up for Emeritus India’s top-of-the-range online sales and marketing certification course today.

Sales and Marketing

₹3,375 crore

for Indian influencer marketing by 2026


of brands to adopt influencer marketing in their strategy


CAGR for India's digital marketing, reaching $55,372.78 by 2032


growth in India's consumer market by 2030

Sales and Marketing CXO Courses

Sales and Marketing Certificate Courses

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Guide to Sales and Marketing

Concepts: Sales and Marketing

Enhance your expertise in maintaining and improving customer relationships with our CRM courses. Emeritus collaborates with the best universities globally to provide comprehensive sales and marketing courses that cover CRM strategies, technologies, and analytics. Learn how to leverage CRM to increase customer satisfaction, loyalty, and business profitability.

Master the art of effective communication and reputation management with our sales and marketing courses. These courses, offered in partnership with world-renowned universities, focus on developing strategic PR skills, media relations, and crisis management. Elevate your brand’s public image and stakeholder relations through tailored strategies and insights.

Unleash your creative potential with our Advertising courses, designed to provide you with a deep understanding of advertising strategies, digital marketing, and brand communication. These courses, offered by Emeritus and top-tier universities, will empower you to create impactful advertising campaigns that captivate and engage your target audience with their cutting-edge sales and marketing courses.

FAQ on Sales and Marketing

In simple terms, sales is a process in which a transaction takes place between two or more parties, wherein the buyer receives the product, service or any other offering and the seller gets something of value in return (usually money). In an organization, sales department plays a key role in the success of the business as it is responsible to bring revenue to the organization. If you also want to be a part of the sales department of a reputable company or advance your career in sales, it is highly recommended to undertake one of the online sales certification courses.

Marketing is the collection of techniques and processes that generate leads for salespeople and customers for a business. Marketers help organisations find new customers, convert them into high-quality leads, and increase product and service demand. They even contact customers to notify them of new products and features, as well as to promote and advise them on these upgrades. In order to do this, marketers focus on the following:

  • They must conduct market and audience research to learn how their target customers manage their problems and alleviate their pain points
  • Lead generation strategies for various mediums
  • Long-term efforts to build and promote a well-known brand

If you wish to enhance your skills in marketing, you can enrol in one of the online marketing certification courses that Emeritus India offers.

In sales & marketing, while one role may be perfect for your career goals and personality, another may require you to acquire the skills you don’t possess currently. You can develop or hone powerful marketing skills by undertaking one of the marketing certifications courses online. As sales and marketing are interconnected yet independent concepts, let’s skim through the career path for both of them separately:

Sales Career Path

  • Sales Development Representative
  • Account Executive
  • Account Manager
  • Regional Sales Manager
  • Sales Engineer
  • Director of Sales
  • VP of Sales

Marketing Career Path

  • Marketing Coordinator
  • Marketing Associate
  • Marketing Manager
  • Chief Marketing Officer

Sales and marketing roles overlap in numerous ways. Traditionally, marketing involves planning the initial product launch, which is inclusive of creating promotional materials, researching target demographics, and employing different forms of advertising designed for assisting salespeople in their efforts. The common job titles in the field of sales and marketing are:

  • Retail Sales Associate
  • Telemarketer
  • Social Media Manager
  • Sales and Marketing Manager
  • Marketing Specialist
  • SEO Specialist
  • Sales Representative
  • Marketing Manager
  • Marketing Analyst
  • Director of Sales and Marketing
  • Vice President of Marketing

If you want to take up similar roles to advance your career in sales and marketing and earn a competitive pay package, enrol for a certification course in sales and marketing today.

The average salary of sales and marketing professionals varies on the basis of number of years of experience one has besides many other factors. In India, while sales and marketing executive’s average salary is INR 3 LPA, it goes up to INR 12 LPA for Senior Manager – Sales and Marketing and INR 15 LPA for Head – Sales and Marketing.


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Sales and marketing is an interesting yet challenging career option as it requires a lot of direct engagement with other parties and clients in order to build the company, produce sales, or expand the marketing reach. Some of the soft skills required for developing a successful career in sales and marketing are as follows:

  • Creativity
  • Aptitude
  • Excitement
  • Outstanding communication
  • Critical thinking
  • Adaptability
  • Presence of mind

To help you master these abilities and advance your profession, Emeritus India offers a variety of online and in-person sales and marketing courses in collaboration with globally renowned universities. These online marketing certification programmes can help you get a high-paying job in a reputable company and accentuate your career.

While sales and marketing are often used together and considered similar to each other, both of them are independent of each other. Marketing refers to building the awareness of a brand and organization to the potential customers, whereas sales refers to the process of turning that viewership into profits by converting the potential customers into actual customers. However, you can undertake comprehensive sales and marketing courses online that Emeritus India offers in collaboration with reputed universities. These courses are delivered by industry leaders and eminent faculty.

The courses in sales and marketing equip individuals with skills that are necessary in the commercial sector. Such courses deal with the practical application of marketing orientation, strategies, and procedures in the management of marketing resources and activities within an organisation. You can even undertake one of the courses in sales and marketing and leverage the benefits such as:

  1. Convenience and easy accessibility
  2. Lower cost
  3. Wider options of courses
  4. Continuing work while pursuing the course
  5. Undertake the course from a university located in another country while being at home

If you wish to take up online courses in sales and marketing to advance your career, enroll in the advanced marketing analytics course that Emeritus India offers in collaboration with renowned institutes.

Emeritus India collaborates with the greatest institutions and professors to offer best-in-class certification courses in sales and marketing. These courses have knowledge-rich curriculum that can successfully address current market difficulties while also preparing you for future trends and hazards. Assignments, tests, capstone projects, a great blend of practical and theoretical topics, networking opportunities, and the ability to learn from top brains are all included in our certification courses. This contributes to the entire learning experience we want to deliver for each student.

In the world of business, there are innumerable types of marketing strategies that are being deployed by businesses in order to achieve the desired results. A few of the common types of marketing are – inbound marketing, outbound marketing, digital marketing, guerrilla marketing, event marketing, word-of-mouth marketing, and more. If you want to learn about these interesting types of marketing in detail and advance your career in marketing in minimum time possible, sign up for any of the online business marketing course, marketing manager course or any other marketing course from Emeritus India.

Selling helps customers in determining their needs, creates a desire for products or services, and solves the pressing points of the buyers. Common types of selling are – transactional selling, solution selling, consultative selling, collaborative selling, partnership selling and more. If you want to gain an in-depth understanding about these concepts in addition to other sales and marketing concepts, consider undertaking sales management courses, strategic marketing management courses or other similar courses from Emeritus India. We offer these courses in collaboration with globally recognised universities.



With the increase in competition in every industry, a career in sales and marketing has a lot of potential. A job in sales and marketing can be really challenging yet interesting as it requires you to work on innovative and competitive strategies besides other interesting tasks. To succeed in this sector, you must possess relevant marketing skills which can be acquired by undertaking sales management courses or comprehensive sales and marketing programmes online. You can explore the best-in-class sales and marketing programmes that Emeritus India offers in collaboration with reputed institutes. Below are the sales and marketing related job profiles that you could apply for in India:

  • Sales and Marketing Manager
  • Market Research Analyst
  • Project Manager
  • Distribution Manager
  • Area Sales Manager
  • Advertising Manager
  • Customer Relationship Manager
  • Sales Representative
  • Brand Manager

List of Sales and Marketing Courses

Emeritus India offers the following online and in-person sales and marketing certification programmes, which are delivered by eminent faculty and industry experts:
Programme University Duration
Advanced Certificate Programme in Strategic Brand Management and Public Relations MICA Ahmedabad 6 Months
Executive Programme in Strategic Marketing for Business Success IIM Lucknow 11 Months
Postgraduate Certificate in Sales Marketing Communication MICA Ahmedabad 9 Months
You could also check other online certification courses in sales and marketing. Emeritus India offers these online certification courses in sales and marketing courses in collaboration with well-known institutes such as the MICA, IIM Lucknow and more. Based on your area of interest, choose a sales and marketing certification course for yourself to advance your career.