Sales and marketing is an interesting yet challenging career option as it requires a lot of direct engagement with other parties and clients in order to build the company, produce sales, or expand the marketing reach. Some of the soft skills required for developing a successful career in sales and marketing are as follows:

• Creativity
• Aptitude
• Excitement
• Outstanding communication
• Critical thinking
• Adaptability
• Presence of mind

To help you master these abilities and advance your profession, Emeritus India offers a variety of online and in-person sales and marketing courses in collaboration with globally renowned universities. These online marketing certification programmes can help you get a high-paying job in a reputable company and accentuate your career.

The average salary of sales and marketing professionals varies on the basis of number of years of experience one has besides many other factors. In India, while sales and marketing executive’s average salary is INR 3 LPA, it goes up to INR 12 LPA for Senior Manager – Sales and Marketing and INR 15 LPA for Head – Sales and Marketing.

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Sales and marketing roles overlap in numerous ways. Traditionally, marketing involves planning the initial product launch, which is inclusive of creating promotional materials, researching target demographics, and employing different forms of advertising designed for assisting salespeople in their efforts. The common job titles in the field of sales and marketing are:

• Retail Sales Associate
• Telemarketer
• Social Media Manager
• Sales and Marketing Manager
• Marketing Specialist
• SEO Specialist
• Sales Representative
• Marketing Manager
• Marketing Analyst
• Director of Sales and Marketing
• Vice President of Marketing

If you want to take up similar roles to advance your career in sales and marketing and earn a competitive pay package, enrol for a certification course in sales and marketing today.

In sales & marketing, while one role may be perfect for your career goals and personality, another may require you to acquire the skills you don’t possess currently. You can develop or hone powerful marketing skills by undertaking one of the marketing certifications courses online. As sales and marketing are interconnected yet independent concepts, let’s skim through the career path for both of them separately:

Sales Career Path

• Sales Development Representative
• Account Executive
• Account Manager
• Regional Sales Manager
• Sales Engineer
• Director of Sales
• VP of Sales

Marketing Career Path

• Marketing Coordinator
• Marketing Associate
• Marketing Manager
• Chief Marketing Officer

Marketing is the collection of techniques and processes that generate leads for salespeople and customers for a business. Marketers help organisations find new customers, convert them into high-quality leads, and increase product and service demand. They even contact customers to notify them of new products and features, as well as to promote and advise them on these upgrades. In order to do this, marketers focus on the following:

• They must conduct market and audience research to learn how their target customers manage their problems and alleviate their pain points
• Lead generation strategies for various mediums
• Long-term efforts to build and promote a well-known brand

If you wish to enhance your skills in marketing, you can enrol in one of the online marketing certification courses that Emeritus India offers.

In simple terms, sales is a process in which a transaction takes place between two or more parties, wherein the buyer receives the product, service or any other offering and the seller gets something of value in return (usually money). In an organization, sales department plays a key role in the success of the business as it is responsible to bring revenue to the organization. If you also want to be a part of the sales department of a reputable company or advance your career in sales, it is highly recommended to undertake one of the online sales certification courses.