Sales & Marketing

Over the last decade, the marketing landscape has evolved. With the digital shifts in this field driving strategic and transformational impact, upskilling is no longer an option but a necessity. Modern sales and marketing strategies in the digital age must be adopted to optimise ROI and drive business growth.

83%Marketers define ability to meet customer needs depends on digital

63%Consumers will use more new digital media after the pandemic

92%Of all customer interactions occur over the phone

35%-50%Sales go to the first respondant

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Sales & Marketing

Marketers are in the midst of unprecedented change. New technology and evolving customer expectations have changed the tools and skills needed to achieve success at work. For example, By 2025 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, according to Gartner. This means that over the next decade, niche capabilities and automation will override existing roles and functions. Given the dramatic changes, Emeritus offers a wide range of sales and marketing programmes focused on analytics, AI and Machine Learning, CX/UX, and others to help leaders build a future-forward sales and marketing roadmap.