Indian School of Business

Manish Gangwar, a distinguished faculty member and Executive Director of the Institute of Data Science and Advanced Management Programme in Business Analytics at ISB, is a renowned pricing, marketing, and business analytics researcher. With a Ph.D. in Management Science from the University of Texas at Dallas and extensive industry experience, he is recognised as one of India’s leading data science academicians. Professor Gangwar’s work employs advanced methodologies like machine learning, data science, and game theory to explore various topics such as pricing frameworks, consumer behavior, safety incentive programs, and AI in marketing. His research is published in top academic journals, and he serves on the editorial review boards of multiple journals.

Professor Voleti’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution.

Madhu Viswanathan, an Associate Professor of Marketing at ISB, specializes in distribution channels, B2B relationships, salesforce compensation, and their impact on marketing strategies. With previous experience as an assistant professor at the University of Arizona, his research has been published in esteemed journals like the Journal of Marketing Research. He has consulted and collaborated with companies across various industries, such as retail, insurance, and healthcare. Prof. Viswanathan holds a PhD from the University of Minnesota, Twin Cities and completed his undergraduate studies at BITS, Pilani.

Prof. Siddharth S. Singh, a tenured Associate Professor of Marketing at ISB, Hyderabad and Mohali, is an accomplished academic and business professional. With extensive leadership experience at ISB and serving on multiple boards, his research focuses on sustainable competitive advantage, customer acquisition and retention, marketing initiatives, and analytics. Prof. Singh has authored textbooks, published in prestigious journals, and is sought after as a columnist and speaker. With a background in business and consulting, he brings a unique perspective to his teaching and actively contributes to the startup ecosystem.