Institute Rank 3
NIRF India Rankings 2021: Engineering
Certificate Program in Digital Marketing and Applied Anlaytics
Certificate of completion
Recognised worldwide as a leader in the field of engineering education and research, the Indian Institute of Bombay (IIT Bombay) was the first IIT to be set up with foreign assistance. Boasting of award-winning faculty and distinguished alumni, IIT Bombay has created a niche for its innovative short-term courses through continuing education and distance education programs.
Research and academic programs at IIT Bombay are driven by an outstanding faculty, many of whom are reputed for their research contributions internationally. IIT Bombay also builds links with peer universities and institutes, both at the national and the international levels, to enhance research and enrich its educational programs.
An ideal combination of conceptual knowledge and practical application. All the faculty member had a hands-on approach and their method of teaching was quite immersive. The contextual understanding of tools, techniques and platforms was a steady focus throughout the program.
The project that we, as a class, were subjected to was the best part of the programme and made a lot of difference in the learning process! The programme was just not theory, but a lot of practicals and sharing of case studies by Prof. Nishant and other guest professors.
Right from the basics of marketing taught by Prof. Dinesh, the digital marketing sessions by Prof. Mandar, and analytics covered by Prof Nilesh and Prof Vinish – all was up-to-the-mark with the relevant content & study material.
The interactive practical learnings with examples during the weekly connects was intriguing. The programme has helped me learn to empathize – thats the best takeaway I can pen down today.
The programme gave an overall insight of all the areas that a Product Management professional is required to look at during the course of their career. Prof. Dinesh Sharma was excellent. The best takeaway for me was market analysis, marketing and branding aspects. An added advantage is of course a completion certificate from IIT Bombay!
Everything about the programm was best – the professors showed empathy with all the participants in every manner. I have been involved in design work for the past 10 years, Now I can say I have the learnings to defend my design decision and deliver the best design.